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Archive by tag: Artificial IntelligenceReturn

Sentient AI: Parrot, Parity, or Parody?

Last week, the Washington Post published an article about Blake Lemoine’s claim that his employer Google’s LaMDA language model/chatbot system had achieved sentience and had a “soul.” Lemoine, an engineer in the company’s responsible AI group, based his assertion on a dialogue in which LaMDA expressed human-seeming sentiments and concepts. Google placed Lemoine on leave, thereby sparking renewed discussion about what machine sentience is and what it means. What can the experience of the lan...
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MT as a Platform Service

Last August when I delivered the opening keynote at the MT Summit on “responsive MT,” one trend that I identified was the emergence of MT as a platform-level service provided by creators of enterprise ecosystems. Although this move has just started, it will be one of the biggest drivers for growth of language services in the coming years as it creates an expectation of ubiquitous multilingualism across a wide variety of services.
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Airbnb: A Lesson in How to Implement Language at the Platform Level

Are you ready to implement language as a feature at the platform level? Do you know how to gain executive approval for the business case to achieve that? Do you even know what I’m talking about?! Read on to find out how Airbnb did it and the questions to ask your team to find out if you’re ready to embark on the same journey.
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The 4-Step Approach to Effective Sales Targeting

Do you have low click-through rates on your marketing emails? Do prospects fail to reach out after you’ve sent them what you felt was a compelling call for action? You could attribute the lack of response to a variety of problems, but one commonly identified by our analyst team in interactions with language service providers is that many LSPs lack a targeted approach. A little planning could significantly improve the results of marketing and sales efforts.
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Responsive Machine Translation: The Next Frontier for MT

CSA Research’s recent survey-based examinations of machine translation deployment at language service providers, enterprises, government agencies, and among freelancers revealed an ever-widening engagement with the technology. Although it didn’t surprise us, we also found widespread skepticism of claims that MT has reached human parity with numerous calls in open-ended survey comments for “truth in advertising.” Just as significantly, we saw widespread desire for MT to be more suitable for t...
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2020: A Year of Superlatives in the Language Industry

CSA Research recently released our list of the 100 largest LSPs and langtech providers, along with eight regional lists that add more than 80 firms. The rankings are based on our annual survey of more than 450 companies around the globe with revenue and business data supplied by the companies themselves and validated by their executives. Here’s a map of CSA Research’s 10 largest LSPs for 2021 – follow the lines to see the journeys of these companies over 17 years to their current positions. B...
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What Does Talking to Whales Tell Us about Machine Translation?

Recent advances in machine translation (MT) have been truly astounding. Even if claims that the technology has reached parity with human translators are premature and an artifact of particular methods of evaluation, it is clear that the results are much more useful than they were even a few years ago. Now researchers are pursing approaches similar to MT to facilitate communication with animals. In April, National Geographic described Project CETI, an attempt to use the same fundamental technolog...
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Building a Comprehensive View of Machine Translation’s Potential

It is no secret that machine translation (MT) has gone from a relatively niche solution to seeming ubiquity in just a few short years. A forthcoming report from CSA Research on MT use at language services providers shows a 51% increase in adoption since 2019, with over two-thirds of LSPs now using it openly. Similarly, cloud TMS developers reported that 2020 was the year when the majority of segments that they process involved MT. To help develop a comprehensive view of the technology’s role in...
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Augmenting Human Translator Performance

In the first episode of an iconic sci-fi television series, a NASA test pilot was seriously injured in the crash of an experimental aircraft. The emergency medical team replaced three of his four limbs and one eye with nuclear-powered bionic implants, while a voiceover intoned, “We can rebuild him. We have the technology. We can make him better than he was. Better...stronger...faster." The resulting six-million-dollar-man worked as a secret agent, using his now superhuman powers to battle ...
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Making the Best of a Bad Year: Five Lessons for 2021

As we look back at the annus horribilis that was 2020, what are some things we can learn and take forward to improve 2021 and come back stronger than ever? In this post, I summarize some of the lessons CSA Research has learned from our conversations with professionals working in enterprise localization departments, at LSPs, or as freelance linguists.
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