Based on 13 years of interviewing executives, their management teams, and international business practitioners, CSA Research has identified a series of behaviors and processes to help organizations understand where they are – and where they need to be – on the road to globalization maturity. Join us to learn how to apply our new self-assessment checklist to see how your organization measures up – and how to engage your executives to enable all teams enterprise-wide to advance more quickly to ...

Many companies struggle with supporting effective searches of their knowledge bases – and other content – because they depend on what their website, third-party search engines, or their customer relationship management or knowledge management platform provide. Our research confirms that the search experience in languages other than English remains sub-par at best. How does this affect your organization? When customers and prospects cannot quickly find what they are looking for – let alone res...

It’s that time of year again – executives and colleagues are bombarding you with requests for data and information to back up their budgets and business plans for global growth in 2020. Join us for a second running of this 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from our research-based advisory and consulting services.

It’s that time of year again – executives and colleagues are bombarding you with requests for data and information to back up their budgets and business plans for global growth in 2020. Join us for a 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from our research-based advisory and consulting services.

Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to “be global” by serving local audiences in a consistent, streamlined and cost-efficient manner. Delivering a winning customer experience across markets involves so much more ...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. This ...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...

Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing...

Organizations usually don’t invest much into incorporating their knowledge bases (KBs) into the global customer experience (CX). And yet, each KB interaction can increase or decrease the value of your brand in customers’ eyes. Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective from, "Can c...