Benchmarking the Globalization Journey

Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to “be global” by serving local audiences in a consistent, streamlined and cost-efficient manner. Delivering a winning customer experience across markets involves so much more than translation. In this buyer-only session based on qualitative and quantitative primary research, CSA Research shares its new Globalization Maturity Model designed to guide all levels of an organization in how to achieve efficient business process globalization.