Our Analysts' Insights

While the goal for project management has long been full automation (“lights-out”), few organizations achieve it – not for translation nor interpreting services, neither at LSPs nor enterprises. Many teams have tools and processes in place to enable touch-free workflows, yet our research demonstrates a huge gap between “we have the system” and “we are using it.” While some organizations use lights-out processes for a vast amount of translation work – even most of their projects – genera...

Are you an expert project manager or interpreting scheduler? We need to talk! Project management – the shepherding of work from request to delivery, ensuring all the correct criteria are met, and in a timely manner – is not specific to the localization industry. In every area of work, from construction to international shipping, a project manager (PM) plays a leading role in satisfying customers, whether in daily personal contact or acting behind the scenes. These individuals – and the projec...

Artificial intelligence (AI) and caring people are together bringing life-changing services for accessibility and communication, but you must look past the hype and the deep fakes to find them.

The word No seems to have been going around a lot in conversations lately. From discussions (welfare, personal space, the right to say No) to a conversation with my local taxi driver about the use of the word “Non” as a simple statement in France, when he asked about purchasing something, and where he perceived not just the word used as a negative, but as the expression of a cultural difference. “Non” with a Gallic shrug can mean so much more than a simple “No, we don’t have any”; it refl...

All companies have many regulations and business requirements to comply with today – plus additional scrutiny from enforcers and public commentary alike. It may seem like a never-ending list: doing what’s right for the business, humanity, and the planet. Corporate websites have sections for accessibility; commitment to employees; measures for diversity, equity, and inclusion (DEI); global corporate responsibility; ecological sustainability; and more. Many are striving to find ways to use inclu...

As part of an ongoing investigation into multimedia localization tools and practices, CSA Research is examining enterprises’ global use of video. A combination of professional interest while researching marketing content and personal interest because I’ve just moved, led me to view several TV ads and online videos by international energy providers, including EDF and E.ON. These marketing videos took me down the proverbial rabbit hole, trying to figure out the source and target languages. Which...

“Mind the gap!” A phrase often heard at railway stations or on the subway: voiced during announcements or indicated by signs, it encourages people to avoid falling between the train and the platform. It refers to a physical distance and a dangerous hole that suitcases, legs, and small children might disappear into. It is the moment of moving between one customer experience and the next: the starting point and solution, the vehicle and the destination, the expectation and the reality. But are t...

In recent years, there’s been a lot of buzz around “headless” systems – whether for content creation and management or for the translation workflows that feed the global customer experience. The concept being that rather than having a traditional front- and back-end (publishing and creation), these systems allow content to be magically managed, extracted, repurposed, and delivered through a myriad of end points, from mobile apps to corporate websites integrated with a partner’s own custom p...

Language constantly evolves. We all know words from our childhood that today’s kids don’t understand (or laugh at), and teens constantly introduce us to new slang and acronyms. Marketers develop new concepts; community and culture drive changes in what is current, acceptable, or outdated. People working in localization know that this translates to human effort in finding the right way to convey the same concept in a multitude of languages.

At last – though with restrictions – international travel is starting up again. Whether for business, vacations, or long-awaited reunions with family and friends, people are beginning to cross borders and visit locations outside their home country. This of course means these travelers will spend money on transport, lodging, food, entertainment, and other shopping – if they can! Apps and purchase processes can work well for the local resident but still fail dramatically for international visit...