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Archive by author: Benjamin SargentReturn

Member of the Technology Advisory Board

Focuses on translation management systems and content management technologies

As the World Turns: The Changing Fortuntes of Online Languages in 2017

Big changes are afoot in cyberspace. In recent years, populations in Africa, Asia, and Oceania surged online with the aid of cheap data plans and government investments. In Myanmar, for example, the mobile grid went up in 2014 and a total population of 53 million now shows 33 million subscriptions, with 80% smartphone penetration and over 50% with active data plans. China initiatives, such as Belt and Road, Shanghai Cooperation Organization, and the Asia Infrastructure Investment Bank, are bring...
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Staying Alive: How to Be a Tech-Savvy LSP in 2017

Technology is crucial for language service providers (LSPs), not just for growth but even for survival in a rapidly changing market landscape. Earlier this year, we reviewed technology survey answers for 728 providers and interviewed a cross-section of 30 translation and interpreting companies in 12 countries. Using this combination of quantitative and qualitative data, CSA Research wanted to see how aligning the LSP Metrix™ maturity model and the Tech-Savvy typology – originally published in ...
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Time to Google-Up! International SEO Best Practices for Global Brands

Most online customer journeys mapped by brands begin with search. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted. For most, international SEO is a future goal, while teams are “still working out” how to proceed with English or another home-market language. Virtually all companies say they are not doing enough. Here’s what you need to know.
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Mobile-Forward Design Grows Global Market Share

Increasingly, B2B and B2C companies alike provide an app-like experience for their brand websites. Today, more than 50% of searches, globally, take place on mobile devices. Sure, people that carry handhelds still download apps for handling frequently repeated tasks, like checking the weather, but otherwise expect to perform app functions via their mobile web browser. How did we get to this point?
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A Lesson in Global Customer Experience from Whatsapp

To address even half the online opportunity, it already takes four languages. To capture 98% of the online audience – and 99% of the entire world online wallet – requires 64 languages. However, in 2017, building multilingual websites to serve those markets will take a company only so far. Why? Visitors and customers expect more than a simple website. What they want is what they’re getting from the most innovative brands in the world – immersive experiences and ongoing interactions both with ...
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Becoming Millennial

There’s been lots of hand-wringing among marketers and brands about how to reach the next generation of consumers and employees, as if they are so different than those who came before. At last week’s Brand2Global conference in Silicon Valley, many of the most interesting talks were by Millennial thought leaders, weighing-in on this very topic. Representatives of major brands such as Nim de Swardt of Bacardi and Nigel Nikitovich of Dark Rift Entertainment came with bon mots like “from me to w...
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October 05, 2016| Benjamin Sargent | International marketing | For LSPs, For Buyers | |

MarketFlex: Evaluating Business Management Solutions for Translation-Focused LSPs

Selecting the right translation management technology can mean the difference between growth and stagnation for language service providers. But choosing a TMS to manage their myriad business, process, and linguistic functions requires a lot of work. LSPs have to evaluate both the features and functionality of shortlisted products and assess the software developers’ ability to sustain and improve their position in the market.
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