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Archive by author: CSA ResearchReturn

Preparing Your Business for a Post-Pandemic World: The Team Factor

After taking temporary measures and expedients to continue operating during the pandemic, companies must now develop plans for what happens after COVID-19. They will do so against the backdrop of the two biggest concerns that CEOs of language service providers expressed in CSA Research’s mid-March survey: the existential threat of decreasing demand and uncertainty about how long the pandemic will last. While CEOs wrestle with those two issues, they have an immediate business challenge – how ca...
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Global Companies Turn to LSP Rapid Response Teams to Cope with COVID-19

Following online group meetings with Leadership Councils and CEOs representing LSPs of various sizes, CSA Research has been speaking with directors of enterprise localization groups over the last few days to hear their perspective on the impact of COVID-19. They identified two changes in their business requirements – their internal and outward-facing content is evolving to become remote-friendly, and they would like their language service partners to respond to quick-turnaround requests without...
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What CEOs of LSPs Are Thinking about COVID-19 and Its Effects

Over the last 10 days CSA Research conducted several online group meetings with its various Leadership Councils and LSP research members, mainly CEOs of LSPs of all sizes. This executive brief summarizes and reports the themes, topics, and questions shared by members during these sessions. We arranged their input in four groups: Uncertainty, Business Planning, Operations, and The View Ahead.
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LSP Leadership in the Time of COVID-19

With so much fear and uncertainty driven by the COVID-19 global crisis, there’s not enough information or solid data to make any reliable forecast about a global industry that serves many geographies, verticals, and applications. What we can say is that some companies will see more business, others no changes, and still others will lose clients or business. In the absence of primary data at this stage, what is certain is that leadership during the COVID-19 crisis is more critically important th...
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Succeeding in Chinese-Speaking Markets Requires Special Attention

Language is the one of the most personal components of the customer journey. Ideally, you would be able to use a single variant of any language for any country where it's spoken, but the reality is that sociocultural and political facts require supporting the right dialect of a language in your target markets. The starting point for most planners is, "Which language do they use in a given country?"
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August 29, 2018| CSA Research | Country/region data | For Buyers | |

Gender Survey for Latin America Shows Importance of Regional Knowledge

In 2017, CSA Research conducted the first large-scale, pro-bono, survey-based research on gender issues in language services. With over 2,000 respondents, the findings provided objective and reliable information about how women and men involved in the industry perceive these issues. On the eve of the #metoo movement, the report kicked off industry-wide discussion on the role gender plays. It provided detailed – and surprising – results for North America and Europe.
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Gender and Family Survey and Panel Are Driving a Much-Needed Discussion

The recent CSA Research survey on gender and family in the language services industry reveals a mixed picture. Translation, localization, and related services are a female-dominated field, with about two-thirds of the workers being women. At the same time, the upper echelons of many companies reverse this polarity, with men taking a disproportionate share of seats in the executive suites.
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Gender and Family Survey Reveals a Female-Friendly Industry, But There's Room for Improvement

Today CSA Research released the first in a series of reports that examine gender and family issues in the language industry. Based on our survey of 2,195 professionals who work with language services, this free report provides insights into the role gender and family plays in the field. We developed this pro bono research with the support of GALA and Women and Localization in order to understand how language workers compare to other industries. The report shines light on topics ranging from pay ...
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