Our Analysts' Insights

Loyalty will rise to the fore after the COVID-19 pandemic runs its course. People will remember the brands that reached out in meaningful ways during the crisis. Start planning now to take advantage of loyalty to retain premium customers through the crisis and beyond as you strive to support them during the ensuing ramp-up or recession.

The sudden change from office-based to remote workforces forced by the COVID-19 pandemic prompted a rethink of computing strategies at many organizations. For example, businesses and government agencies that so far have distrusted cloud-based information technologies have suddenly and necessarily embraced them to keep operating. Is your translation management system (TMS) immune?

The COVID-19 crisis has hit interpreting-focused language service providers particularly hard. Those with a mostly in-person offering are experiencing significant drops in bookings. Many are trying to offset this loss by transitioning customers to remote interpreting technologies or promoting translation services. Even LSPs with a focus on remote services are facing some losses due to the cancellation of nonessential engagements in healthcare, emergency services, and courts.

In a separate blog post ("AB5, COVID-19, and the Plight of Freelance Linguists"), we examined some of the challenges that freelance linguists face right now on two fronts: COVID-19 and changes to labor law – focusing on the situation in California – that have created difficulties for individuals who work as contractors for many LSPs or clients. In this post, we turn to some of the concrete actions that LSPs, end buyers, and linguists themselves can take to improve the situation of th...

Following online group meetings with Leadership Councils and CEOs representing LSPs of various sizes, CSA Research has been speaking with directors of enterprise localization groups over the last few days to hear their perspective on the impact of COVID-19. They identified two changes in their business requirements – their internal and outward-facing content is evolving to become remote-friendly, and they would like their language service partners to respond to quick-turnaround requests without...

Over the last 10 days CSA Research conducted several online group meetings with its various Leadership Councils and LSP research members, mainly CEOs of LSPs of all sizes. This executive brief summarizes and reports the themes, topics, and questions shared by members during these sessions. We arranged their input in four groups: Uncertainty, Business Planning, Operations, and The View Ahead.

With so much fear and uncertainty driven by the COVID-19 global crisis, there’s not enough information or solid data to make any reliable forecast about a global industry that serves many geographies, verticals, and applications. What we can say is that some companies will see more business, others no changes, and still others will lose clients or business. In the absence of primary data at this stage, what is certain is that leadership during the COVID-19 crisis is more critically important th...

Wouldn’t it be great if we could eliminate the Rashomon effect from the language services and technology industry? If somehow, we didn’t have to rely on guesses, estimations, or conjectures? That’s exactly what CSA Research does.

You buy a product or service once. What that means is that your journey from prospective buyer to customer can be a long and fraught passage. However, once you own it, the challenge changes to how to use it when you install it or something goes wrong. In our research on non-Anglophone markets, we stress-test post-sales support by putting ourselves in the shoes of people who don’t speak or read English very well but run into a problem. If a buyer in Bucharest is lucky, there may be documentation...

A reporter at a major business magazine recently asked CSA Research, “Which of the mega-tech companies won the AI war? Which of them will likely prevail in the battle over the next 10 years?” Our answer was that their users were the real victors – and those users typically run apps from Amazon, Google, and Microsoft. But we broaden the AI discussion beyond Amazon and Microsoft to language technology developers data and machine learning to eliminate unnecessary labor and operations.