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Systematize Your Measurement Efforts with Formal Data Control and Analysis

Intel founder and former CEO Andy Grove wrote that, “Measurement against a standard makes you think through WHY the results were what they were.” Business-savvy organizations live by this dictum. They monitor various datapoints and develop key performance indicators (KPIs) – assessable values that show whether a company is meeting its strategic business objectives.
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Facebook's Data Scandal Underscores the Strategic Value of Content Worldwide

In addition to weighty issues related to privacy, data security, and transparency, global content is what brought Facebook CEO Mark Zuckerberg face-to-face with 44 members of the U.S. Senate this week. At the heart of the discussion was how the company plans to police harmful material while at the same time avoiding censorship.
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Plan for the Future Now: Must-Have Languages for Global Enterprises

Last year, CSA Research investigated 137 languages with measurable internet activity to identify those with the top online economic potential. We divided languages into four tiers based on the share of the “world online wallet” they commanded. This examination revealed that as internet penetration, populations, and GDP rise, the number of tongues needed to reach a given percentage of the market also increases and the mix changes. Recently, we used economic, population, and technology forecasts...
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Got Tech? Growing LSPs Require Specialized Gear

The question – since the earliest days of the computerized language industry – has been whether translation companies are so different than other service business that they can’t use generalized software. The argument was that generalized applications, such as FileMaker or Microsoft Word, with vastly more engineers, features, and user communities, would prove more useful in the end than would industry-specific applications and business platforms with small R&D teams and limited feature sets. ...
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MT Reaches Human Quality? Maybe, If You Squint Really Hard

Microsoft decided to up its public relations game around machine translation. A recent blog post trumpeted that the company’s neural machine translation (NMT) system has reached parity with human translators for Chinese-English news text.
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Interpreting Technology: How Providers Are Joining Forces to Develop the Market

In October 2017, the heads of six interpreting delivery platforms (IDPs) met on the sidelines of the 6th InterpretAmerica Summit in Washington, D.C. They were determined to address a bottleneck in the development of the IDP market that had been identified over a year earlier in a CSA Research report on the subject – that is, applications designed to support the delivery of spoken-word language services were experiencing vibrant innovation but suffered from a mismatch between product solutions a...
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Not Just Machine Translation: AI Makes Inroads in the Language Industry and Beyond

Neural machine translation has recently garnered the lion's share of attention for artificial intelligence (AI) in the language industry. Highly visible applications such as Google Translate and Microsoft Translator rank up there with self-driving cars in the public imagination. In addition, requirements for multilingual content are growing far more quickly than the number of human linguists, which positions NMT as a needed solution. We also identified a lot of interest in the potential fo...
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Organizing Sales Machines Capable of Repeatable Success

Despite the reluctance of some executives to hire and train more salespeople, growth for language service providers is closely tied to developing a high performing sales function.
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Multilingual Support Knowledge Bases: How Does Yours Shape Up?

Multilingual knowledge bases (MLKBs) are an essential component for many organizations in today’s global economy. Many companies still try to adapt their legacy word-based repository into searchable documents online. However, this is not enough to meet the agile-ized, mobile-ized, and personalized requirements of their customers and prospects. These forces, along with current strides in AI, are blowing up traditional monolingual models for digital product content delivery, which will in turn af...
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The Reality of the Language Services Sector in 2018 and Beyond

Business is looking good in the language sector. CSA Research’s business confidence survey of the CEOs of the largest language service providers found 2017 to be a growth year, and respondents optimistically entered 2018. Sector revenue and language output continue to rise as the content and code that power economies are becoming more global. Our annual survey will give a more complete picture of the market as we collect and analyze the data.
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February 14, 2018| Donald A. DePalma | LSP growth, Translation market size | For LSPs | |
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