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Archive by category: For LSPsReturn

Build Versus Buy for LSPs - Its When, Not if

From their earliest stages, LSPs face the question of whether to build or buy the software on which they run their business. Triggers can include the need for differentiation, the need to tailor work processes for different customers and job types, or the requirement to stitch together disparate systems for monitoring and reporting. The question of when to begin proprietary development is important because if they wait too long, they may miss growth opportunities. But jumping too soon can result...
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Strong Websites Drive Sales: Strengths and Weaknesses of 305 LSP Sites

A strong website that delivers a clear and compelling message, tailored to your specific audience can help drive sales. It must succeed in both its content and its technical structure. In June 2017, CSA Research examined 305 websites from language service providers in depth.
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November 29, 2017| Arle Lommel | LSP sales and marketing, LSP segmentation | For LSPs | |

Gender and Family Survey and Panel Are Driving a Much-Needed Discussion

The recent CSA Research survey on gender and family in the language services industry reveals a mixed picture. Translation, localization, and related services are a female-dominated field, with about two-thirds of the workers being women. At the same time, the upper echelons of many companies reverse this polarity, with men taking a disproportionate share of seats in the executive suites.
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Time for Commercial Software Vendors to Embrace Content and Agilize Workflows

New technology developments are stirring up the language industry, but the buzz mostly centers around neural machine translation (NMT) and artificial intelligence (AI). Something else is afoot that most observers are not discussing: the shift from monolithic to distributed systems. Microservices addressed via REST APIs promise to increase agility by allowing swappable engines. During a recent CSA Research Colloquium at LocWorld, we put this new solution architecture in the context of enterprise ...
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LSP Vendor Management is Upping Its Game

Finding, qualifying, and testing translators and interpreters represents a sizable investment for most language service providers (LSPs). That challenge is even greater for the fast-growing ones, any venturing into new markets, and those starting new service lines. For most LSPs, that means adding or enhancing the vendor management function to locate, vet, and retain linguists and other specialists. Providers typically introduce vendor manager positions by Stage 2 of the LSP Metrix, CSA Research...
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The Fastest-Growing LSPs

CSA Research's 13th annual market study sizes the language services industry and calculates a variety of business measures. One is the growth rate for the industry overall, another is the performance of hundreds of individual suppliers that provide detailed revenue data to our survey (see figure). In this year's analysis, we estimated that the market will turn over US$43.08 billion in 2017, a rise of 6.97% over the last year. You can download a description of our quantitative research an...
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Blockchain's Future in the Language Industry

Blockchain is a method for concatenating blocks of transactions, which are stored securely using encryption in a distributed system that prevents bad actors from unlawfully changing records. Most media reports focus on blockchain’s use in cryptocurrencies such as Bitcoin, where it originated. However, the language industry will be more directly affected by the advent of smart contracts, where blockchain methods allow applications to automatically negotiate and enforce transactions; for exampl...
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Whatever Happened to Content Source Optimization?

For many years now, localization managers at enterprises have known how they should create content tailored for particular markets, even if they haven't actually done it. Instead, the model that evolved in the 1990s invested in optimizing existing content for translation.
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Will Europe Maintain Its Leading Role in Machine Translation?

Based on press coverage of recent advances in machine translation (MT), it may seem as if all the major developments happen in the United States. However, since the 1980s, much of the basic research in this area has either happened in European projects or been headed by alumni of groups in the region such as the German Research Center for Artificial Intelligence (DFKI), University of Aachen, and the University of Edinburgh.
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E-Commerce in India: Beyond English and Hindi

The Indian e-commerce market continues to grow as the government there encourages its expansion and works to ensure that the country’s local languages are integrated into its Digital India and Make in India programs. Unlike its neighbor to the east – China – the Indian playing field is open to international companies, as the ongoing competition between Amazon and Flipkart and Uber and Ola Cabs demonstrates. Apple, Amazon, and Google have announced billions of dollars in additional investment ...
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