Our work is built on the belief that integrity and transparency turn data into understanding.
For 20 years, CSA Research (formerly Common Sense Advisory) has provided independent, objective, and comprehensive primary research focused exclusively on the global content and language services markets.
Our unique market research insights help business and technology leaders create value while profitably growing their global businesses across borders, languages, and cultures.
Meet our teamOur mission is to provide clients with verified and validated research-based deliverables to help them make smarter decisions and succeed in their globalization initiatives. Our proprietary methodologies, data, insights, events, advisory, consulting, and leadership programs provide clients with the international perspective companies must have to thrive in a complex global world.
Since 2002, our wide-ranging client base has trusted the wealth and depth of our research. Clients value our commitment to the highest standards of primary market research, and we’ve earned their confidence through the transparency, rigor, and consistency of our methodology.
Pure independence – no pay-per-play; sponsored content; white papers; promotion of companies, products, or executives; or publishing data and rankings without a written authorization and verification.
Databases include: technology vendors; 27,000+ language service providers; 8,709-consumer panels in 29 countries; 956-business user panels in 24 countries; 3,000 global buyers; and 348-marketing executive panels.
Quantitative and qualitative analysis and rigorous representative samples that exclude opinions and ensure statistically reliable data and insights, data benchmarking, and visualization.
A dedicated and trusted team of expert analysts and data specialists focused exclusively on globalization, localization, internationalization, and global content.
In-depth, 360-degree primary research with language service providers, global buyers, technology vendors, global consumers, and freelancers.
Data, insights, and recommendations based on proprietary market methodologies, representative samples, analytics, advisory services, executive councils, and colloquia.
Capability maturity model that defines 6 stages of provider evolution. It supports the shift from traditional LSP operations to global content solutions through automation, data intelligence, and enterprise integration.
Learn more about the LSP Metrix 2.0™Benchmark model that assesses enterprise localization maturity using 6,657 data correlations from CSA Research's global dataset. It provides a structured view of capabilities and performance across key operational areas.
Learn more about the Localization Maturity Assessment™Benchmark model that measures audience size and economic potential for the top 100 online languages to support digital market planning.
Learn more about the Top Online LanguagesAssessment model that evaluates provider maturity across 70 factors within 19 areas and 5 dimensions. It is based on CSA Research's original benchmarking framework for LSP performance.
Learn more about the LSP Metrix™Data model that quantifies audience size and economic potential for more than 120 languages across 208 countries to support language planning and market prioritization.
Learn more about the Economic Atlas of Language™Forecasting model that produces customized revenue projections for localized products and services at a per language and per country level.
Learn more about the Global Revenue Forecaster™Data model based on a representative sample of 27,000 providers that provides year-over-year data on LSPs. It underlies our sizing of the language services market, segments the industry, and tracks trends across global and regional tiers.
Learn more about the Multiyear Dashboard of Global and Regional LSPsInteractive benchmarking model based on purchasing preference data from more than 1,000 business buyers across 28 markets. It evaluates global customer experience performance and identifies gaps in language and content support.
Learn more about the Global Customer Experience Calculator (B2B)Interactive model built on survey data from 9,909 online consumers in 33 countries. It measures performance across the buying journey and identifies international audience loss caused by insufficient language support.
Learn more about the Global Customer Experience Calculator (B2C)Benchmark model that evaluates enterprise readiness across 6 maturity levels and 5 assessment areas (governance, strategy, process, organization, automation). It guides companies in systemizing and scaling non-domestic operations.
Learn more about the Globalization Maturity Assessment™Data model that annually examines language use and social network presence based on a structured review of 3,000 global organizations.
Learn more about the Language Strategy SeriesEvaluation model that positions technology vendors within a defined market using a weighted scoring system based on 375 factors across 20 scoring areas.
Learn more about the MarketFlex™
