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Economic Atlas of Language

Discover the value of languages. When you speak your customers’ languages, you increase their loyalty and their purchase likelihood. Use the Economic Atlas of Language to understand the economic opportunity offered by different languages in countries around the world and discover the reach your language strategy can give you.

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Economic Atlas of Language in brief

When you use the Economic Atlas of Language you are exploring CSA Research’s proprietary model to measure the buying power of individuals with internet access who can be reached through digital marketing. Going beyond measures such as GDP or population, it drills down to address the economic segments that matter to you. Use the information to evaluate localization and international marketing plans and select the best audiences for your business.

Why use the Economic Atlas

Maximize your language audiences

When you speak your customers’ language, you increase the likelihood that they will purchase by 300%. With the Economic Atlas of Language, you access hard data on market opportunities and audience sizes around the world.

Discover online economic opportunities

Use CSA Research’s online GEP (eGDP) to evaluate the revenue potential offered by different languages. By understanding the online population and economic opportunity in your target markets, you can optimize your international marketing strategy, better allocate resources, and tap into global sales potential.

Discover the reach of languages

Detailed data on language’s prevalence helps you identify the languages that give you the greatest ability to penetrate your existing and new markets. Uncover hidden opportunities and expand your market share by focusing on languages that resonate with local audiences, enhance customer engagement, and help you outperform competitors.

Identify countries for global expansion

Leverage your existing investment in localization by identifying countries where your languages already reach a significant audience. By targeting these countries, you can amplify your brand presence, increase market share, and capitalize on the foundation you’ve built.

About the Economic Atlas of Language

Economic Atlas interactive demo preview

Start your risk-free trial of the Economic Atlas of Language today. Experience the power of data-driven insights and uncover language economics worldwide. Access total online populations and eGDP figures by language in countries. Address your unique business challenges with confidence.

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Economic Atlas consultation intro image

Request a personalized consultation for the Economic Atlas of Language. Collaborate with our experts to understand the unique needs of your business. Benefit from data-driven insights, benchmarking, and expert guidance. Together, we’ll craft tailored solutions to drive your global expansion.

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Why trust this data?

Drawing on the same extensive research that goes into the predictive analytics of the Global Revenue Forecaster (GRF), the Economic Atlas of Language delivers top-line data on the economic potential of languages in countries around the world. The GRF's econometric model relies on hundreds of thousands of data points about countries' gross domestic product (GDP), the age structure of their population, income distribution within the population, internet penetration, and the combinations of languages that online populations speak and understand. The sources include: census data; economic analyses from the Organization for Economic Co-operation (OECD), World Bank, and United Nations; the International Telecommunications Union; various scholarly and industry data sources; and CSA Research's own analysis of extensive survey and market data.

Product features

Understand your online economic potential

Explore the online GDP you can access. Select countries to obtain a listing of languages spoken, with breakouts for total online population and eGDP. Identify languages with the greatest economic influence, empowering data-driven decisions for targeted marketing and expansion.
Economic Atlas Feature Screenshot 1

Discover your online audiences

Choose a language to see its measurable economic role and the percentage of speakers in different countries. Uncover online audiences you can reach, helping you optimize content localization and connect with your target customers effectively.
Economic Atlas Feature Screenshot 2

Measure online GDP (eGDP)

CSA Research’s proprietary measure of wealth controlled by individuals with online access helps you evaluate the economic potential you can influence through digital marketing, regardless of where sales happen. You can use it to assess economic opportunities for different languages and markets.
Economic Atlas Feature Screenshot 3

Assess total online population

Calculate the number of individuals with internet access who speak a language in a country. Understand the potential customer base for each language to guide your business strategy and maximize your reach in diverse markets.
Economic Atlas Feature Screenshot 4

FAQs

The Economic Atlas of Language draws on the most authoritative demographic, economic, and linguistic resources – combined with CSA Research's proprietary algorithm – to provide estimates of languages' economic opportunity and audience size by country. You can rely on the results to guide your language strategy.

Regardless of your company size – from startup to a major multinational – you will find relevant guidance in the Economic Atlas of Language. Whether you're planning to expand internationally or optimize your domestic language strategy, you will find valuable insights into the markets you target.

You can use the Economic Atlas of Language to find the languages with the largest audience for your content. By analyzing the total online population and eGDP figures for each language in a country, you can identify languages that will provide the best strategic opportunity. This helps you focus your localization efforts on languages that resonate with your target audience to minimize drop off in your sales funnel and maximize revenue potential. However, if you want revenue forecasts, the Global Revenue Forecaster™ will scale the results to your existing performance.

The Economic Atlas of Language is an invaluable tool for global expansion. By understanding language prevalence within countries, you can discover the languages that give you the greatest ability to penetrate existing markets and identify untapped opportunities for expansion. Use the data to start strategic discussions and then turn to the Global Revenue Forecaster™ to customize the results based on your existing business performance.

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