Global Marketing Success
This research program is designed for marketing leaders who need reliable data, clear analysis, and practical guidance to strengthen their international strategy and demonstrate global impact.
How Much International Business Are You Leaving on the Table?
Explore Our Consumer Research Powered by Data from Kantar Group
40% of consumers will not buy in other languages
Source: "Can't Read, Won't Buy" © CSA Research
"Can't Read, Won't Buy - B2C" research based on data from
Can't Read, Won't Buy - B2B research based on data from
40% of consumers will not buy in other languages
Source: "Can't Read, Won't Buy" © CSA Research
"Can't Read, Won't Buy - B2C" research based on data from
Can't Read, Won't Buy - B2B research based on data from
What the Marketing Program Includes
This program combines the fundamental components needed to support your team’s global growth objectives:
Research reports
Independent, data-driven research that helps you understand market dynamics, buyer behavior, and competitive shifts.
Interactive data tools
Practical tools that let your team model scenarios, benchmark performance, and support planning decisions with reliable data.
Advisory sessions
Direct access to analysts for focused discussions that help you interpret findings and apply them to your priorities.
Featured Reports
How Can Localization Teams Support Global Digital Transformation?
Localization teams are vital to global transformation but need support to drive multi-local customer experiences.
The Ethics of Generative AI
This report examines Generative AI’s ethical and legal issues, its impact on localization, and proposes practical solutions.
What Quick Wins Can AI Provide in Multimedia Localization?
New, affordable AI tools make it easy to test and optimize multimedia localization strategies.
An Illustrated Guide to Leveraging Generative AI in Marketing
This guide shows how LSP marketers can use Generative AI to improve planning, messaging, and content creation.
Can't Read, Won't Buy - B2B Language Preferences by Country
Business users expect localization. This Excel report covers B2B data from 28 countries with key insights.
Can't Read, Won't Buy - B2C Language Preferences by Country
CSA Research shows consumers avoid products not in their language. This Excel report covers 33 countries and 9,909 respondents.
Recent Reports
How Can Localization Teams Support Global Digital Transformation?
Localization teams are vital to global transformation but need support to drive multi-local customer experiences.
The Ethics of Generative AI
This report examines Generative AI’s ethical and legal issues, its impact on localization, and proposes practical solutions.
What Quick Wins Can AI Provide in Multimedia Localization?
New, affordable AI tools make it easy to test and optimize multimedia localization strategies.
An Illustrated Guide to Leveraging Generative AI in Marketing
This guide shows how LSP marketers can use Generative AI to improve planning, messaging, and content creation.
Can't Read, Won't Buy - B2B Language Preferences by Country
Business users expect localization. This Excel report covers B2B data from 28 countries with key insights.
Can't Read, Won't Buy - B2C Language Preferences by Country
CSA Research shows consumers avoid products not in their language. This Excel report covers 33 countries and 9,909 respondents.
Interactive Tools Built for You
Meet Our Analyst
Dr. Donald A. DePalma
Focuses on market trends, business models, and business strategyRequest Access
Complete this form and our team will contact you to discuss pricing and access to this program.