• What does the tool help me do?
• - Benchmark progress in expanding your global footprint and in serving multicultural domestic audiences
• What will I receive?
• - Custom report evaluating your stage of globalization maturity and outlining next steps to advance faster
• How will this help me?
• - Identify your strengths and weaknesses
• - Adjust your strategy and priorities
• What if I need to continue later?
• - Return to this page, scroll down, and click "Finish survey" to continue anytime.
• Is my data safe?
• - Your information remains anonymous and confidential.
• - For questions about the survey or how we analyze and use the data, please contact survey@csa-research.com.

Note on terminology:

• "Translation" and "localization": All activities required to render and/or adapt any type of content — words, images, speech — and code from one language, culture, and business/regulatory environment to others.
• "Globalization": The broader scope of activities required to attract and win customers in local markets, e.g., hiring in-country staff or implementing call center infrastructure to support global business activities.