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The Post-Localization Sales Workshop

Designed to help LSPs and GCSPs' sales teams evolve from transactional selling toward consultative, business-outcome-oriented engagement in the AI era.

Grounded in CSA Research advisory work, market observations, and buyer-side trend analysis.

Every Tuesday at 11:00 AM EDT, starting June 23rd
$1,500 for 4 sessions
1-hour sessions
Limited to 12 seats
Reserve your seat Explore the program
Workshop Structure

4-Week Sales Program

This is not a passive webinar series. It is a 4-week, hands-on program built around practical sales exercises and applied work.

You will learn to:

  • Identify stronger account signals
  • Improve strategic prospecting
  • Ask better discovery questions
  • Engage stakeholders beyond localization teams
Reserve your seat
Market Intelligence

The Market is Rapidly Changing, is your Commercial Team Evolving Fast Enough? 

AI is changing the solutions providers offer and how they position them. For LSPs moving into global content solutions and other innovative offerings, it’s essential commercial teams also evolve. Participants will understand the new market dynamics, as well as how to speak to business outcomes as they prospect and engage with teams beyond localization programs.

Based on CSA Research advisory work, market observations, and buyer-side trend analysis.
01

Adapting Commercial Strategy for AI

The market doesn't need more philosophical discussion about AI. It needs grounded, useful guidance that helps people adapt and grow.

02

From Delivery Metrics to Business Outcomes

Executives are looking for measurable business outcomes, not just language delivery metrics. Outcome thinking is now essential.

03

Repositioning Language Services Around Value

We must evolve from positioning language services to positioning broader organizational solutions tied to globalization and CX.

4-Week Journey

Agenda & High-Level Structure

A comprehensive 4-week workshop designed to build progressive sales capabilities. Each session builds directly upon the last.

Week 01

The Transformational Imperative

Understand why the industry is changing and learn how to speak the language of business.

  • — Market change and commercial pressure
  • — Shifts in buyer expectations
  • — Business fluency for commercial conversations
Week 02

Business Intelligence & Strategic Prospecting

Discover how to identify strategic market signals and accurately assess globalization maturity.

  • — Market and account signals
  • — Globalization maturity indicators
  • — Strategic account prioritization
Week 03

Consultative Engagement

Master the techniques to engage executive stakeholders and uncover deep opportunities.

  • — Executive-level conversations
  • — Consultative discovery
  • — Complex buying environments
Week 04

ROI-Driven Narratives

Connect challenges to measurable outcomes and construct compelling solution narratives.

  • — Using Metrix 2.0™ to frame maturity and business value
  • — Connecting solutions to business outcomes
  • — Building clearer executive narratives
Who Should Attend

Designed for Sales Leaders

This workshop is built for professionals who want to move beyond transactional selling and build high-value, strategic relationships.

Target Profile

Sales Leaders

VPs of Sales, CROs, and Directors responsible for repositioning go-to-market strategy as AI changes client expectations, buying behavior, and the value clients expect from language services.

Target Profile

Account Executives & Client Success

Sales and client-facing teams responsible for opening enterprise opportunities, strengthening strategic conversations, and helping clients connect language services to AI-led business outcomes.

What You Will Take Away

Participants leave better prepared to discuss business value, engage senior stakeholders, and position solutions beyond traditional language services.

Outcome 01

New language for business conversations.

Outcome 02

Greater confidence engaging executive stakeholders.

Outcome 03

Better understanding of AI’s impact on the industry.

Outcome 04

Practical approaches to prospecting and discovery.

Outcome 05

Excitement about new opportunities in globalization and AI.

Outcome 06

Greater ability to articulate and sell your organization’s vision for growth in the AI era.

From Transactional to Transformational

The shift from traditional selling to consultative engagement isn't just a change in approach — it's a fundamental evolution in how commercial teams create value.

Traditional Approach

  • Focuses heavily on translation volume and pricing
  • Speaks primarily with localization teams and managers
  • Relies on traditional localization KPIs (word counts, cost)
  • Operates fundamentally on a transactional basis
  • Positions standalone language services
  • Feels threatened by AI disruption and market shifts

Post-Localization Approach

  • Focuses on business outcomes and strategic value
  • Engages executives (marketing, CX, IT, product)
  • Uses ROI, customer experience, and growth metrics
  • Operates consultatively to solve complex problems
  • Positions globalization and holistic solutions
  • Understands how to create value in an AI-enabled market

Frequently Asked Questions

Common questions about the workshop structure and requirements.

The workshop is led by Peter Coleman, Senior Analyst at CSA Research with over 20 years of experience researching the language services industry. Peter works directly with LSP and GCSP sales teams and brings firsthand knowledge of how enterprise buyers evaluate language services partners today.

The workshop is built for sales professionals at LSPs and GCSPs who already have experience in the industry but are finding that their current approach is not keeping pace with how buyers have changed. This includes account executives, client-facing teams, and sales leaders responsible for go-to-market strategy.

It is best suited for experienced practitioners, not beginners. This is not an introductory sales training. It is a recalibration for sales professionals who need to evolve their conversations for an AI-era market.

Yes. The frameworks, examples, and buyer insights are drawn entirely from CSA Research's work in the language services industry. This is not a generic sales program adapted for this space. It is built from the ground up for LSP and GCSP sales teams.

No. This is a sales transformation workshop. The focus is on how AI has changed what buyers expect from a sales conversation, not on AI tools or technology. Participants leave with better language, sharper discovery questions, and a stronger ability to engage the right stakeholders.

Most sales training teaches a methodology and then asks you to apply it to your context. This program works the other way around. It starts from what CSA Research knows about how enterprise buyers in this specific industry make decisions, and builds the language and frameworks from there. Everything in the program comes from buyer-side research, not a generic selling framework adapted for language services.

Yes, and in some ways it is more relevant. The teams that adapt earliest will be best positioned as buyer expectations continue to shift. If your team is already performing well with the current approach, the workshop gives them the additional layer to move from strong performers to the reps winning strategic accounts, not just transactional ones.

No. Participants arrive as they are. The program starts from where most sales teams in this industry currently stand and builds from there.

Each session runs one hour, every Tuesday at 11:00 AM EDT. Beyond the live session, expect to spend some time applying what was covered to your own accounts and conversations. There is no formal homework, but the program is designed to be used in practice between sessions, not just absorbed during them.

The program is limited to 12 seats. This is intentional. The format relies on discussion, applied exercises, and peer engagement. A larger group would compromise that.

The program is delivered virtually, every Tuesday at 11:00 AM EDT, starting June 23rd. Each session runs one hour.

Yes. Recordings will be made available to all registered participants so you can revisit the material after each session.

$1,500 for the full four-session program.

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