Over the past year, the conversation around AI has quickly moved from curiosity to necessity across the language services industry. Many clients are exploring new ways to gain efficiencies and manage costs, which has naturally brought price pressure along with higher expectations around speed and scalability.
At Conversis, we work with clients whose content demands specialist expertise across a wide range of materials and sectors. A one-size-fits-all approach has never been our way of working, and it is even less so today. While tools such as MT and LLMs can offer clear benefits, we also recognise their limitations. The value of these solutions depends entirely on the context in which they are used and the purpose of the content itself. Through careful internal testing and hands-on experience, we continue to learn where these technologies can truly support us and where human expertise remains irreplaceable.
These shifts have not come without challenges. We are all navigating a period of change that demands careful adaptation and honest reflection.
Rather than seeing these developments as purely positive or negative, we focus on understanding them deeply and helping our clients do the same. Our approach has become more consultative, supporting clients in choosing the right path forward through open discussion and practical guidance. We consider content type, language combinations and final use to recommend the most appropriate solution, always keeping quality and purpose in mind.
Our linguists, many of whom bring deep subject matter expertise, have seen their roles evolve and will continue to do so. Their insights remain at the core of how we work, not only through translation and review but also in supporting the development of MT and LLM workflows. Their expertise helps us refine these tools while ensuring we remain a people-led organisation, even as we look for further efficiencies across the business.
Looking ahead, we know that balancing technological progress with human insight will be key to supporting our clients and maintaining trust in a rapidly changing landscape.