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CEO Transline
We are not yet done changing. The need to work from home changed not only the way of communication within our company but also with our customers.
Up to a few weeks ago local and global business operations relied heavily on personal meetings, trade fairs, and events. But where traveling seemed necessary before, in many situations online meetings are now sufficient in many situations. Completely changing to digital workflows especially when it comes to marketing, sales, and customer care, remains difficult nonetheless.
The numerous virtual events currently just cannot compensate for the missing human component of traditional marketing and sales channels.
Change is still necessary to adapt to a new virtual business world and it will be interesting to see if the fast pace of this forced digital transformation will produce sustainable concepts for digital communication.
In 2020 the COVID-19 crisis forced the change of almost every aspect of the business world. This year, however, is likely to be the year when the world transitions to the next normal. We can be sure: 2022 won’t look anything like 2019. It is still unclear, what the post-COVID-19 time will bring. When will consumer confidence return and increase demand in sectors which have struggled during the pandemic? Will traveling be different and when will we be able to meet again in person to do business. Though digital ways of meeting have had a record high in the past few months, people crave to get together without a monitor in between. As for Transline: We managed 2020 well - changed, adapted, evolved. Though home is still the main place to work, and with no real end to it, our people already plan how to get together and when to celebrate and to party. This is what keeps us moving – hopefully to a better 2021.
After 2021, it felt as if some kind of normality was possible after all – even if it was a new normal and still far from what we had before the pandemic - 2022 proved us wrong. Currently it is very difficult to say where the journey will take us. If there is a new normal, then in my opinion it means, that nothing is normal anymore. Today “normal” means that major changes can happen any time. Companies are still adapting their corporate cultures to new hybrid and digital ways of working. At the same time, they are juggling economic and political uncertainties, but also new requirements and regulations, such as the increasing importance of IT and data security or corporate social responsibility. So, what is important for Transline today? To manage the balance between preparing a corporate structure for potential risks in a volatile economic environment and the need to also keep focus on our strengths to further pursue our goals of sustainable growth.
Katja Schabert, CEO of Transline Gruppe
Being tested by enormous challenges in quick succession, a pandemic, inflationary pressures, and geopolitical tensions, one can say that the past years offered good opportunities to further build up economic resilience and organizational flexibility for whatever is to come next.
Despite all the economic challenges, we have continued to invest in our sustainable growth by:
- Pushing our digital transformation
- Expanding our service portfolio
- Putting the customers’ needs at the centre of all decisions
Looking back at 2022 we focused on integration and on our groupwide corporate culture. While onboarding our new shareholder Blue Cap we also integrated our newest acquisition Micado Innovation, focusing on collaboration and communication.
Although one would think that after more than 2 years the working world has adjusted to hybrid working, in my opinion it is still a work in progress in terms of corporate culture. It also seems that, despite economic uncertainties, the challenge to find and retain talent, considering big trends like ‘New Work’, will stay as part of the new normal. That’s why in 2022 recruitment, talent retention and talent development, basically the investment in our human capital, was another priority and will stay as such in 2023.
For the year to come, environmental issues and corporate social responsibility will get more of our attention. Our goal is to create sustained outcomes that drive value and fuel growth, while strengthening our environment and societies.
Overall, I remain cautiously optimistic that having mastered the headwinds of the past years, 2023 will bring new opportunities for long-term growth.