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Blog
Archive by tag:
Website localization
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What Separates Language from Accessibility and Responsibility?
All companies have many regulations and business requirements to comply with today – plus additional scrutiny from enforcers and public commentary alike. It may seem like a never-ending list: doing what’s right for the business, humanity, and the planet. Corporate websites have sections for accessibility; commitment to employees; measures for diversity, equity, and inclusion (DEI); global corporate responsibility; ecological sustainability; and more. Many are striving to find ways to use inclu...
Read More
October 25, 2022
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Alison Toon
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Artificial intelligence
,
Buyer language selection
,
International marketing
,
Website localization
,
Corporate social responsibility
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Mastering Globalization in the De-Globalization Era
For the last few months pundits across the political spectrum have written op-ed columns and long articles questioning whether geopolitical events such as war and polarized politics signal the end of globalization. This post considers those concerns of policymakers but contends that activities to address the growing complexity of a de-globalizing planet raises the bar for any organization operating in multiple countries – and that this reality will create new opportunities for anyone who can ma...
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May 18, 2022
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Donald A. DePalma
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Buyer strategic planning
,
Country/region data
,
Global content
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Headless Global Content Doesn’t Happen by Magic
In recent years, there’s been a lot of buzz around “headless” systems – whether for content creation and management or for the translation workflows that feed the global customer experience. The concept being that rather than having a traditional front- and back-end (publishing and creation), these systems allow content to be magically managed, extracted, repurposed, and delivered through a myriad of end points, from mobile apps to corporate websites integrated with a partner’s own custom p...
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March 16, 2022
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Alison Toon
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Content technology
,
TMS
,
Translation technology
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Big Opportunities in Domestic Language Needs
Populations that do not speak the dominant language are often ignored in the United States and elsewhere, with the exception of certain regulated industries, such as insurance and healthcare. Of course, Spanish is the major non-English language in the U.S. If treated independently, it would be the world’s eleventh-most-significant tongue in economic terms, just behind Italian and just ahead of Dutch. An additional 12 languages spoken in the U.S. surpass at least one official EU language in popu...
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March 03, 2021
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Arle Lommel
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Buyer language selection
,
Country/region data
,
International marketing
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
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Bad Translation? Audit Your Content
If you’ve ever heard someone tell you that, “The translation is bad!” and yet nobody is able to articulate why, you’re not alone. You have checked the quality that your linguists deliver – all is good. You and your LSPs set up a localization quality assessment (LQA) process and rigorously measure spelling errors, typos, and other errors: you can confidently state that the translation is, in fact, highly accurate. Yet the in-country teams still report poor-quality translation. This is a comm...
Read More
February 17, 2021
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Alison Toon
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Customer experience
,
Global content
,
Quality
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Skyrockets in Flight, Internet Delight
A webinar audience member recently asked about a country not included in our recent “Can’t Read, Won’t Buy – B2C” survey. His question was, “Where is Algeria?” After our half-joking response – “it’s in Northern Africa, east of Morocco” – we answered seriously that the country doesn’t appear on our list of most desirable online markets for economic and technological reasons.
Read More
September 02, 2020
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Donald A. DePalma
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Buyer language selection
,
Country/region data
,
Market entry
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
Post-Sales Support Can Seriously Damage the Customer Experience
You buy a product or service once. What that means is that your journey from prospective buyer to customer can be a long and fraught passage. However, once you own it, the challenge changes to how to use it when you install it or something goes wrong. In our research on non-Anglophone markets, we stress-test post-sales support by putting ourselves in the shoes of people who don’t speak or read English very well but run into a problem. If a buyer in Bucharest is lucky, there may be documentation...
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February 26, 2020
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Donald A. DePalma
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Customer experience
,
Customer support
,
Machine translation
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
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Plan B for LSPs Requires Digital Transformation
Pundits predict that AI and its neural machine translation (NMT) spawn will obsolete an entire industry and put hundreds of thousands of people out of work. That could happen – but only if we postulate a future where the language sector stands by and does nothing. Inaction will result in the wholesale annihilation of many providers, but CSA Research has observed enough tech-enabled LSPs where it’s not business as usual to be more optimistic.
Read More
August 21, 2019
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Donald A. DePalma
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Artificial intelligence
,
LSP vendor management
,
Translation technology
,
Website localization
|
For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
Language Selection Roulette: How Data Builds Better Strategies
When people think of changing their lives, they might put up a map of their country or the world and throw darts at it, trusting that chance – or their favorite deity – will guide them to a better life. Unfortunately, they usually discover that this approach plants their new home firmly in the middle of the ocean or an undeveloped forest rather than a desirable neighborhood or vacation destination. However, when it comes to selecting the next language to add to a website, many enterprises do e...
Read More
April 03, 2019
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Arle Lommel
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Customer experience
,
International marketing
,
Buyer language selection
,
Website localization
|
For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
Plan for the Future Now: Must-Have Languages for Global Enterprises
Last year, CSA Research investigated 137 languages with measurable internet activity to identify those with the top online economic potential. We divided languages into four tiers based on the share of the “world online wallet” they commanded. This examination revealed that as internet penetration, populations, and GDP rise, the number of tongues needed to reach a given percentage of the market also increases and the mix changes. Recently, we used economic, population, and technology forecasts...
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April 04, 2018
|
Arle Lommel
|
Buyer language selection
,
Website localization
|
For Buyers
|
Share
|
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