X

Our Analysts' Insights

Blogs & Events / Blog
Archive by tag: Localization maturityReturn

Swiss Cheese and Customer Experience

In the late 19th century my great-grandfather, Otto, smuggled the culture for Gruyère cheese from Switzerland to the United States. Thinking about him reminds me of the “Swiss Cheese Model,” an approach to accident prevention that focuses on putting up multiple barriers that should collectively prevent major mishaps even if one or more of them has a hole in it. A similar “Reverse Swiss Cheese Model” applies to international customer experience. To see how, imagine an English-centric company ...
Read More

Software Developers – Yes, You!

To put it bluntly, your latest and greatest product feature or code fix may only be applicable for a minority of your customers. If your company’s international revenue is approaching or has already surpassed 50% – but customers outside of the home market cannot use all product functions – there’s a problem. The product that you work so hard to perfect can’t be considered world-class until the world beyond your primary market can gain 100% access to features that make sense for their user e...
Read More

When Localization Audits Aren’t Enough

CSA Research is well-known for its Localization Maturity Model™ (LMM) and Localization Maturity Assessments, based on 15 years of longitudinal data collection and analysis from observing organizational behavior around the translation and localization functions within global organizations. The LMM has enjoyed widespread usage and validation ever since its release as evidenced by its many references and adaptations throughout the localization industry. We have enhanced the original model based on...
Read More

Hyper-Speed? Warp Speed? How Much Faster Can We Go?

Looking for some research-based guidelines on how to achieve deeper integration of code and content so that you can keep up with software and content developers? The 53 companies that we recently interviewed for our continuous localization research stream had plenty. We share six of their guidelines below.
Read More

Dashboards: What Are You Driving?

A dashboard – in a vehicle – is familiar to every one of us. So familiar that we don’t even think about it. You never just sit and stare at it. You don’t spend hours reading it and figuring out what all the numbers mean. Instead, you see and understand it, and your body and brain adjust and take action based on what the display shows – from speeding up or slowing down to pulling into the next service station for fuel or to add air to your tires.
Read More

Challenges in Continuous Localization

Our current research into continuous localization shows that the lines have begun to blur between what it means for localization teams to support a traditional Agile model versus one that is more continuous. However, the 53 people who granted in-depth interviews generally agree that the end result remains similar. Organizations must automate as much of the localization process as they can in order to deliver services for mushrooming volumes of content and code that come to them in ever smaller p...
Read More

Implications of the Spotify Model for Localization Teams

Our current research into continuous localization has revealed more companies adopting the “Spotify Model” to organize their development teams – and in some cases all business functions. Since Spotify has been in the news quite a bit over the last few weeks, we thought localization teams should be on the lookout for the model to be coming their way.
Read More

Language Access for Limited English Proficiency (LEP)

One of the most heartbreaking results of COVID-19 pandemic has been hearing about people falling ill, suffering, and too-often dying, without their family and loved ones around them. Imagine how much more terrible this must be if the patient – or family members – cannot easily communicate with caregivers, nor fully understand what they are told. Combine these challenges with statistics showing COVID-19 disproportionately affecting racial and ethnic minorities and the picture is grim.
Read More

TMS in the Time of COVID-19

The sudden change from office-based to remote workforces forced by the COVID-19 pandemic prompted a rethink of computing strategies at many organizations. For example, businesses and government agencies that so far have distrusted cloud-based information technologies have suddenly and necessarily embraced them to keep operating. Is your translation management system (TMS) immune?
Read More

Avoiding the Localization Maturity Shuffle

Do you ever get the sense that your progress toward best practices in localization takes a step forward, only to be followed by two steps back? You’re not alone in this shuffle. One problem that we see in our localization maturity assessments is that some companies abandon their hard-won best practices and return to an earlier, less evolved level of expertise and technology. Some companies even reverse direction, going from wise old localization sage to naïve infant as did Brad Pitt in the titl...
Read More
Page 1 of 2 FirstPrevious [1]

Subscribe

Name

Categories

Follow Us on Twitter