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How Much Should Enterprises Localize? Understanding Localization Depth and Language Choice

Start date
18 Jul, 2019 11:00 AM
End date
18 Jul, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also d...
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