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Archive by tag: Buyer budgetingReturn

What is the Unit of Language?

CSA Research is preparing to release reports for pricing strategies within the localization industry. We have analyzed current translation pricing models – the structure used for quantifying work, not the amount charged for it – and examined alternatives. We then evaluated what has happened in unrelated industries where technology advances and shifts in customer expectations led to change.
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TBX:2019: A New Version of the ISO Standard Raises the Bar

Localization industry veterans may recall when the OSCAR standards group in the now-defunct Localization Industry Standards Association introduced TermBase eXchange (TBX) way back in 2002, based on earlier work from 1999. Released in the early days of XML, it promised to be a major step forward for making terminological data useful. After it was adopted as an international standard (ISO 30042) in 2008, it seemed that it had reached maturity and a firm place as a star among language industry stan...
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A Quarter-Pound of Translation, Please

Anywhere you go around the world, you can find traditional sweets or candy – especially in historic towns or cities where old-fashioned sweet shops are part of the heritage, or where street markets are a big part of local life. Think salt water taffy from San Francisco, halva from the souks of Jerusalem, lokum in Istanbul, chocolates in Bruges, or licorice drops in Amsterdam. You can buy them by the pound, the ounce, the kilo, or the gram. In the UK, those who grew up before decimalization stil...
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Essential Data to Support the Strategic Planning and Budgeting Season

Many readers of this blog are gearing up to work on strategy development and budget forecasting for next year – whether they work in the B2C, B2B, or non-profit sectors. To support you in that endeavor, below we provide three datapoints that will resonate with financial, marketing, and engineering executives as you present your ROI proposal for language investment.
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Six Steps to Win Buy-In for Your Localization Budget

Need help with building effective business cases and presentations that lead to increased investment to drive global growth? CSA Research recently analyzed data from 20 global companies to determine what works and what does not when making the case in front of executives. Here are six actions you can take to improve the likelihood that your next investment proposal will be accepted.
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How to Drive Localization Momentum and Keep Global Revenue Flowing

Successful globalization requires commitment across the enterprise. Even high-performing localization teams must lobby other corporate functions to support international markets. They don't have the power to mandate fully localized e-commerce infrastructure, local data security compliance, or appropriate in-country hiring practices without buy-in from marketing, IT, and human resources. Yet, without these functions in place at the right time, your local audiences will do business with your c...
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