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Archive by tag: Website localizationReturn

Plan B for LSPs Requires Digital Transformation

Pundits predict that AI and its neural machine translation (NMT) spawn will obsolete an entire industry and put hundreds of thousands of people out of work. That could happen – but only if we postulate a future where the language sector stands by and does nothing. Inaction will result in the wholesale annihilation of many providers, but CSA Research has observed enough tech-enabled LSPs where it’s not business as usual to be more optimistic.
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Language Selection Roulette: How Data Builds Better Strategies

When people think of changing their lives, they might put up a map of their country or the world and throw darts at it, trusting that chance – or their favorite deity – will guide them to a better life. Unfortunately, they usually discover that this approach plants their new home firmly in the middle of the ocean or an undeveloped forest rather than a desirable neighborhood or vacation destination. However, when it comes to selecting the next language to add to a website, many enterprises do e...
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Plan for the Future Now: Must-Have Languages for Global Enterprises

Last year, CSA Research investigated 137 languages with measurable internet activity to identify those with the top online economic potential. We divided languages into four tiers based on the share of the “world online wallet” they commanded. This examination revealed that as internet penetration, populations, and GDP rise, the number of tongues needed to reach a given percentage of the market also increases and the mix changes. Recently, we used economic, population, and technology forecasts...
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As the World Turns: The Changing Fortuntes of Online Languages in 2017

Big changes are afoot in cyberspace. In recent years, populations in Africa, Asia, and Oceania surged online with the aid of cheap data plans and government investments. In Myanmar, for example, the mobile grid went up in 2014 and a total population of 53 million now shows 33 million subscriptions, with 80% smartphone penetration and over 50% with active data plans. China initiatives, such as Belt and Road, Shanghai Cooperation Organization, and the Asia Infrastructure Investment Bank, are bring...
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Time to Google-Up! International SEO Best Practices for Global Brands

Most online customer journeys mapped by brands begin with search. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted. For most, international SEO is a future goal, while teams are “still working out” how to proceed with English or another home-market language. Virtually all companies say they are not doing enough. Here’s what you need to know.
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Mobile-Forward Design Grows Global Market Share

Increasingly, B2B and B2C companies alike provide an app-like experience for their brand websites. Today, more than 50% of searches, globally, take place on mobile devices. Sure, people that carry handhelds still download apps for handling frequently repeated tasks, like checking the weather, but otherwise expect to perform app functions via their mobile web browser. How did we get to this point?
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A Lesson in Global Customer Experience from Whatsapp

To address even half the online opportunity, it already takes four languages. To capture 98% of the online audience – and 99% of the entire world online wallet – requires 64 languages. However, in 2017, building multilingual websites to serve those markets will take a company only so far. Why? Visitors and customers expect more than a simple website. What they want is what they’re getting from the most innovative brands in the world – immersive experiences and ongoing interactions both with ...
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Underserved Lanaguages Create Challenges and Opportunities for Global Enterprises

Does your site support Chinese, German, French, Spanish, or other major languages? What about Albanian, Arabic, Azeri, and Mongolian? Could you be missing out on opportunities for increased sales because you are targeting the wrong languages? Probably, but you aren’t alone.
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