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CSA Research's Q3 2024 Market Sizing Update

Unlike misleading projections, CSA Research's statistically-backed annual and quarterly forecasts have consistently shown a continuous erosion of traditional services starting in 2021.

  • • Market revenue falls: From US$52.01B to US$49.68B.
  • • Key disruptors: Inflation and GenAI are driving fundamental changes.
  • • Post-Localization Era: New opportunities for Global Content Providers.
  • • Growth potential: In value-added services for small and larger LSPs.

When it comes to data, don’t simply rely on what providers claim—verify the methodology.

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Plan Strategic Global Growth with Business Analytics

Showcase the value of localization and globalization in driving global growth. Leverage CSA Research’s interactive business analytics tools to build compelling business cases, gain a competitive edge, and convince executives of the value the localization budget brings.

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Trusted by the World’s Leading Global Enterprises

Fostering trusted relationships since 2002

How We Help Our Clients

 
CSA Research provides in-depth analysis, powerful data tools, and expert insights to help you make informed, research-driven global business decisions; innovate in the Post-Localization Era; and thrive in the global content and language technology market.
Global Enterprises
  • Our research, data, consulting, and advisory services enable global enterprises, governments, and NGOs to deliver a global customer experience that drives success across international and multicultural domestic markets.
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Technology Vendors
  • Our research, data, and expert analysts enable technology vendors to understand buyers, drive innovation in the Post-Localization Era, and thrive in the evolving technology landscape.
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Language Service Providers (LSPs)
  • Our research, data tools, and peer-to-peer programs equip global content and language providers, as well as investors, with the insights needed to drive success and growth in the AI era.
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Speak Your Global Customers' Language and Secure Their Business

Engage your global audience with a global experience that builds trust and drives ROI.
65%

Prefer Content in Their Language

Source: "Can't Read, Won't Buy" © CSA Research
67%
Tolerate Mixed Languages on a Website
Source: "Can't Read, Won't Buy" © CSA Research
73%

Want Product Reviews in Their Language

Source: "Can't Read, Won't Buy" © CSA Research
40%

Will Not Buy in Other Languages

Source: "Can't Read, Won't Buy" © CSA Research
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Integrity at the Heart of Our Brand

Since 2002, we’ve helped clients stay ahead with trusted, in-depth research. Our commitment to top-notch market research methodologies provides clients with reliable data tools, research-based insights, and expert advice from our analysts.

Read About Who We Are

Independence is at the core of what we do. No drive-by reports, no pay-to-play schemes, sponsored content, or promotional research. Don’t just take our word for it—check our research methodologies.

Our expert analysts—rather than consultants—conduct rigorous quantitative and qualitative research, ensuring statistically reliable data and insights. We rely on representative samples for accurate data benchmarking.

We deliver comprehensive primary research covering five key audiences: global buyers, technology vendors, content and language service providers, global consumers, and freelancers.

Our unmatched databases include 3,000 global buyers, over 27,000 language service providers, a consumer panel with 8,709 members in 33 countries, a 956-member business user panel in 24 countries, a 348-member marketing executive panel, and a comprehensive technology vendor database.

Our research team is composed exclusively of expert analysts and data scientists specializing in globalization, localization, internationalization, and global content. They bring extensive multi-industry knowledge, supported by unique methodologies.

In addition to insights and data in our reports, we provide recommendations, benchmarking and data tools, advisory services, consulting, executive leadership councils, and exclusive workshops.

Featured Blogs

Gain valuable, practical insights from our expert analysts.

  • Developers: Open Windows in Your Silo to Collaborate

    Partner with localization teams to ensure seamless internationalization compliance, integrating AI, maintaining open communication, and leveraging their expertise for automated developer notes and successful multilingual products.

    Read more

    Breakfast Aisle Branding: Lessons in Differentiation

    Language service providers must differentiate themselves in a crowded market, much like distinct cereal brands in a grocery aisle, each offering unique benefits.

    Read more

    Is It Time to Recruit a Generative AI Specialist?

    When considering hiring GenAI talent, assess your organization's needs, explore internal resources, and create a decision tree to determine the best approach.

    Read more

  • Bigger Isn’t Better, Or Why FLLMs Matter

    The future of AI lies in "focused large language models" (FLLMs), which are industry-specific, efficient alternatives to massive, resource-intensive LLMs, offering improved output and reduced resource consumption.

    Read more

    Where Have All the Middle Managers Gone?

    Hybrid work models strain middle managers, highlighting trust, accountability, and productivity challenges. Lean management layers without upskilling for remote team management risk organizational failure.

    Read more

    The Devil’s Dictionary – Language Services Edition

    Friends and family often ask if AI will eliminate translators, interpreters, and my job, reflecting concerns about the language sector's future amid AI advancements.

    Read more

  • Is Meaningful Language Access Possible with Automated Interpreting?

    Increasing AI discussions have caused concern among interpreting service providers about automated solutions. This blog explores meaningful language access, AI's limitations, and the interpreter's evolving role.

    Read more

    Don’t Lose Big Money by Saving Pennies on Localization

    Enterprise localization groups face austerity, risking revenue by cutting language services. This blog discusses demonstrating ROI and the value of adding more languages.

    Read more

    Simple Actions for Achieving More Efficient Localization Processes

    Despite the push for full automation in project management, most organizations struggle to implement it effectively, leaving a significant gap between system capability and actual usage.

    Read more
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Our Partners

To successfully navigate complex and challenging environments, CSA Research partners with top organizations worldwide, such as Kantar Group for global consumer data, MCT, Inc. for the Japanese market, and Beijing Language and Culture University for the Chinese market.

See What Our Clients Are Saying

See why the world’s leading organizations rely on CSA Research

  • Wayne BourlandDirector, Global Translation Team

    We have leveraged CSA’s research and vast industry expertise for more than a decade. From understanding the evolving supplier landscape to leveraging the latest technology trends, we count on CSA Research to help keep us at the forefront. The recent updates to the “Cant Read, Wont Buy” surveys and the detailed analysis behind it gives us, and the industry, a treasure trove of insights for driving language decisions and informing our internal teams and executive staff.

    Company Name: Dell Technologies

    Andrés EcheverriPresident and CEO

    The CSA research team has been our trusted advisor for over seven years now; their research and advisory have been critical in our strategy and evolution.

    Company Name: ACSI Translations

    Jean-François VanreuselDirector of Globalization

    CSA Research has been a key to the success of our globalization program for over a decade. By providing us with industry insights and access to expert analysts, CSA Research has helped us refine our program and embrace the latest industry best practices.

    Company Name: Adobe

  • Andrzej WolskiCEO

    Working with CSA Research helped KONTEKST in fine-tuning our marketing strategy and focusing on the company’s differentiation. We developed effective processes and practices resulting in better client retention and more effective new account acquisition. CSA Research offers great methods and practices to follow when it comes to developing sales.

    Company Name: KONTEKST

    Eric WalanoStrategic Account Manager

    Alison’s presentation at our event was both informative and helpful in guiding our clients’ localization strategy. The information provided by CSA Research will enable our clients to grow their international business base, on average, by over 26%.

    Company Name: Welocalize

    Patrick PyferRegional Marketing Manager

    We received 100% positive feedback from attendees. Analyst Alison's keynote presentation on The Post-Localization Era at our conference was insightful, engaging, and well received by the audience. The presentation contributed to the 100% conference-satisfaction rate from attendees.

    Company Name: Phrase

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