The language services and technology market is US$40 billion and is growing at 5.52% per year. Business media such as Fast Company and Inc. cite these figures, as do language industry publications, trade associations, supplier websites and press releases, business books, and academic articles. These numbers are also referenced in bank loan applications, pitches to venture capitalists and private equity groups, and government reports around the world.
Are you wasting sales and marketing resources going after the wrong leads? Many language service providers (LSPs) aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers, with little in common, and which cross company sizes, industries, geographies, and countless other attributes. The more LSPs struggle to grow in a predictable fashion, the more they talk about hiring additional salespeople, redesigning incentive plans, and going after any prospect – good or bad.