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Archive by tag:
Intelligent Content
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Don’t Let Your Children Grow Up to Be Content Moderators
Would you encourage a colleague, a friend, or your children to work in a profession that is extremely damaging to their mental health? No, I didn’t think so. However, that’s exactly what we’re doing when hiring people to moderate extremely high volumes of (multilingual) web and social media content, hour after hour, day after day. Being a content moderator (sometimes called a “process executive”) has been cited as “the worst job in technology,” whether you’re contracted at arm’s length ...
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December 07, 2022
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Rebecca Ray
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Artificial intelligence
,
Customer experience
,
Global content
,
Intelligent content
,
Corporate social responsibility
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Augmenting Human Translator Performance
In the first episode of an iconic sci-fi television series, a NASA test pilot was seriously injured in the crash of an experimental aircraft. The emergency medical team replaced three of his four limbs and one eye with nuclear-powered bionic implants, while a voiceover intoned, “We can rebuild him. We have the technology. We can make him better than he was. Better...stronger...faster." The resulting six-million-dollar-man worked as a secret agent, using his now superhuman powers to battle ...
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February 10, 2021
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Donald A. DePalma
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Artificial intelligence
,
Automated content enrichment
,
Intelligent content
,
Technology adoption
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
The Multilingual Conversation Challenge, Part 2: Logistical Challenges
In our last piece on this topic, we examined some of the technology challenges that stymy enterprises as they try to build conversation agents, such as chatbots, for multilingual audiences. Many developers express a pessimistic outlook about their ability to deliver them in multiple languages. One of the largest developers stated that it assigned the likelihood of success for these projects at less than 30%. In this installment, we discuss some of the business and conceptual difficulties that en...
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February 05, 2020
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Arle Lommel
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Chatbots
,
Global content
,
Intelligent Content
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For Buyers
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Share
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The Multilingual Conversation Challenge, Part 1: Technology
Chatbots, machine-authored text, and automated information retrieval and summarization are increasingly important to global businesses seeking to interact more efficiently with customers and meet their needs. Recent developments in this area have been spectacular and AI-driven intelligent agents (chatbots and virtual digital assistants, such as Siri, Cortana, and Alexa) are among the most visible success cases for machine-generated content. Enterprises look to these applications as ways to reduc...
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December 04, 2019
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Arle Lommel
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Artificial intelligence
,
Chatbots
,
Global content
,
Intelligent content
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For Buyers
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Share
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Artificial Languages and the Dream of Universal Knowledge
What do Barsoomian, Esperanto, Klingon, Ku, Na’vi, and Tenctonese have in common? They’re all languages created for sci-fi films, except for Esperanto, whose developer, Ludwig Zamenhof, sought to create a universal means of communication. They all represent a human desire to explore or undo the effects of Babel. Although they seem to be a thoroughly modern project, they are actually part of a scholarly project that has been underway since at least the Middle Ages. This research spawned a whole...
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October 23, 2019
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Arle Lommel
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Artificial intelligence
,
Automated content enrichment
,
Chatbots
,
Intelligent content
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For LSPs
,
For Buyers
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Share
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TBX:2019: A New Version of the ISO Standard Raises the Bar
Localization industry veterans may recall when the OSCAR standards group in the now-defunct Localization Industry Standards Association introduced TermBase eXchange (TBX) way back in 2002, based on earlier work from 1999. Released in the early days of XML, it promised to be a major step forward for making terminological data useful. After it was adopted as an international standard (ISO 30042) in 2008, it seemed that it had reached maturity and a firm place as a star among language industry stan...
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July 17, 2019
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Arle Lommel
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Buyer budgeting
,
Intelligent content
,
Standards
,
Technology adoption
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
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Global Digital Transformation: Latest Survey Results from CSA Research
What’s pushing even slower-moving companies to jump on the digital transformation bandwagon? There are several reasons, but one of the biggest is that their competition at the level of digital customer experience now includes competitors outside of their own industries in the form of Amazon, Facebook, their local equivalents, and similar companies. Prospects and customers perceive firms to be lagging behind if they don’t measure up in terms of one-click payment, voice-activation, chatbots, and...
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September 26, 2018
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Rebecca Ray
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Digital transformation
,
Customer experience
,
Buyer benchmarking
,
Intelligent content
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For LSPs
,
For Buyers
|
Share
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Intelligent Content Goes Global
Intelligent or smart content has been a dream since the late 1990s. The concept refers to text, data, and audio-visual materials that contains machine-interpretable information describing its structure, giving some guidance as to its meaning, and defining its relationship to other content. Various technologies have tried to deliver on the promise of content that machines can act upon. Today some approaches are beginning to bear fruit, but significant hurdles remain in the base technologies and t...
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September 19, 2018
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Arle Lommel
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Intelligent Content
,
Chatbots
,
Standards
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For Buyers
|
Share
|
Are You Ready for the Challenge of Machine-Generated Content?
User-generated content (UGC) has garnered a lot of attention due to the challenges it poses for localization, such as an abundance of spelling errors, the extent to which its meaning depends on context, a lack of consistency, and time sensitivity. But even as enterprises and language service providers (LSPs) struggle to deal with it, another type of generated content has been quietly swelling into a looming tsunami: machine-generated content (MGC). Today, increasing quantities of content appear ...
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June 14, 2018
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Arle Lommel
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Intelligent Content
,
Chatbots
,
Standards
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For Buyers
,
For Technology Vendors
|
Share
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Digital Transformation Hoopla: What's in It for LSPs?
It’s almost impossible to open one’s email or social media feed without skimming one or more messages entreating the reader to “follow the path to digital transformation” or to “recognize how artificial intelligence (AI) is changing digital transformation.” But how much attention should LSPs pay to what’s going on in this area? CSA Research recently launched an initiative to find out. In the meantime, here’s what our preliminary results show.
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May 30, 2018
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Rebecca Ray
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Digital transformation
,
Customer experience
,
Intelligent content
,
LSP segmentation
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For LSPs
,
For Buyers
|
Share
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