Our Analysts' Insights

Every CEO knows they must develop three core elements to business management: a mission statement that explains the fundamental purpose of their company, a vision statement that plots a destination for their business, and core values that represent the fundamental beliefs and principles defining the company and its culture. Executive teams will commonly invest significant time developing these elements, even hiring consultants or advisors to help them. Yet, once satisfied with the results, these...

Will GenAI enable LSPS to become strategic global content service providers (GCSPs)? We first described the evolution of GCSPs in “The Language Services Market: 2017” report and introduced it to our CEO Leadership Council members at the Boston Summit in 2018. In this blog we discuss the journey that some of our clients have been taking toward this new role despite the obstacle of procurement departments commoditizing their value to the price per word. One critical question remains – will tech...

Done right, website localization involves extending brand voice and all its attributes to leverage common content and shared assets such as style guides, glossaries, formal terminology management, and, of course, smart software to automate processes that keep global sites correct, current, and consistent. But what about extending that to a local experience across multiple written, spoken, and visual channels as required by each country and level – informational, localized, or hyperlocal?

When competing with large language service providers, small and mid-sized LSPs can feel at a disadvantage when it comes to securing or safeguarding revenue. However, it does not have to be that way. It is not always about size when presenting your company as a successful match for buyers’ needs.

2020 disrupted nearly every human activity on the planet. The pandemic, lockdowns, and economic consequences blocked the expected growth in language services that we forecast for that year (“The Language Services Market (2021)”). In stark contrast, 2021 was a year of recovery for most of the language services and technology companies that responded to the survey for the 18th CSA Research Global Market Study. They got back on track from the pandemic body slam, optimized and rethought their busi...

In January, language service providers are often busy planning the year ahead. This year, we observed that many are putting special emphasis on improving their client care function. We’ve been busy holding online workshops with LSPs to help them refine their approach. Here’s an overview of the core concepts we typically discuss during these sessions.

Four noteworthy announcements over the last two weeks provide several object lessons in how the language services and technology industry works and is evolving: Smartling and Lokalise both received substantial infusions of venture capital (VC), while Summa Linguae Technologies and Unbabel each revealed an acquisition (M&A). Although each announcement was individually interesting, in aggregate they are instructive. In this post we focus on global content management and full-service LSPs, tying th...

We begin this week’s blog with a call to language services and technology providers to take the survey for our 17th annual Global Market Study – before April 15th. We trimmed the survey so it’s easier and quicker to complete. But you might ask why do we expend so much effort on this survey and ask you to pitch in to provide your company’s data? Read on to find out more about this annual project.

The COVID-19 pandemic has challenged many LSPs’ abilities to grow. In a January 2021 survey, we found that 44% of them experienced a setback in 2020. But that’s not to say the market overall performed that poorly. On average, despite the losses of many, we calculated a 3% growth from 2019 to 2020 for this group of providers, which has traditionally outpaced the industry as a whole. And they are overall optimistic about 2021, as their sales goal amounts to an average planned increase of 18% ove...

2020 started out with great financial momentum. The MSCI All Country World Index of large-, mid-, and small-cap stocks across 23 developed and 26 developing markets had risen almost 24% over 2018, an ounce of gold was worth 18% more than 12 months prior, and private equity groups had accumulated US$1.5 trillion in funds to invest. Businesses were primed for a stellar 2020, but by March, COVID-19 pushed most of the world to shelter in place. Companies shut down, employees were furloughed, and lif...