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Customer experience

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Spanish-Speakers: Informal or Formal?

Do you work for a brand that addresses Spanish-speaking prospects and customers formally during some phases of their experience with your company, while informally during others? You’re not alone in mixing these styles of address – this is...

Rebecca Ray - October 22, 2024

Buyer language selection

Customer experience

International marketing

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Automated Interpreting: A Blessing or a Curse?

Some people feel that using artificial intelligence (AI) to interpret human speech is a curse because individuals using the service could suffer harm due to mistranslations or because interpreters might lose their livelihood. Others embrace...

Helene Pielmeier - November 20, 2023

Artificial intelligence

Customer experience

Customer support

Interpreting technology

Technology adoption

Automated Interpreting

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When No Doesn’t Mean “No”

The word No seems to have been going around a lot in conversations lately. From discussions (welfare, personal space, the right to say No) to a conversation with my local taxi driver about the use of the word “Non” as a simple statement in...

Alison Toon - January 17, 2023

Customer experience

Localization maturity

Machine translation

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Don’t Let Your Children Grow Up to Be Content Moderators

Would you encourage a colleague, a friend, or your children to work in a profession that is extremely damaging to their mental health? No, I didn’t think so. However, that’s exactly what we’re doing when hiring people to moderate extremely...

Rebecca Ray - December 7, 2022

Artificial intelligence

Customer experience

Intelligent content

Corporate social responsibility

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What is Authentic Voice Today?

As part of an ongoing investigation into multimedia localization tools and practices, CSA Research is examining enterprises’ global use of video. A combination of professional interest while researching marketing content and personal intere...

Alison Toon - September 1, 2022

Artificial intelligence

Customer experience

Translation technology

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