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LSP segmentation

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Breakfast Aisle Branding: Lessons in Differentiation

For language service providers, finding the right way to stand out in a crowded marketplace is a lot like navigating the breakfast cereal aisle at your local grocery store. This aisle is a tapestry of colors, characters, flavors, and promis...

Helene Pielmeier - August 19, 2024

LSP business management

LSP sales and marketing

LSP segmentation

LSP strategic planning

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How FOMO Manifests Itself at LSPs

FOMO – the fear of missing out – relates to the anxiety people feel when they are worried about missing out on opportunities. Companies are not immune to this phenomenon. And many LSPs have a bad case of it – even if they aren’t aware of it...

Helene Pielmeier - February 13, 2023

LSP segmentation

LSP strategic planning

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How FOMO Manifests Itself at LSPs

FOMO – the fear of missing out – relates to the anxiety people feel when they are worried about missing out on opportunities. Companies are not immune to this phenomenon. And many LSPs have a bad case of it – even if they aren’t aware of it...

Helene Pielmeier - December 9, 2022

LSP segmentation

LSP strategic planning

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How FOMO Manifests Itself at LSPs

FOMO – the fear of missing out – relates to the anxiety people feel when they are worried about missing out on opportunities. Companies are not immune to this phenomenon. And many LSPs have a bad case of it – even if they aren’t aware of it...

Helene Pielmeier - November 22, 2022

LSP segmentation

LSP strategic planning

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How to Perfect Your Cold Emailing Technique

Cold emailing is the equivalent of cold calling – the solicitation of a potential customer who had no prior interaction with a salesperson – and is simply handled by email. It means you reach out to a sales target without them having made t...

Helene Pielmeier - March 30, 2022

LSP sales and marketing

LSP segmentation

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