Research Audiences

How We Help / Research

 

Research for buyers is targeted to global enterprises, government, NGOs, and other entities that produce global content and purchase language services.

 

View Research Topics for Buyers

 

Research for LSPs is targeted to language service providers (LSPs), global content service providers (GCSPs), and investors.

 
 
 
View Research Topics for LSPs

 

Research for technology vendors is targeted to independent language software vendors.

 

 
View Research Topics for Tech

 

Strategic Planning

Obtain hard data to support your strategic and budget projections for business cases, ROI proposals, globalization initiatives, and language selection.

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01
 

Business Model

Build and evolve international business models with benchmarking data in five areas: strategy, governance, process, organizational structure, and automation.

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02
 

Workflow

Establish or enhance your workflow to optimize for:

  • linguistic quality 
  • Agile and continuous localization 
  • terminology 
  • post-edited machine translation
  • transcreation
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03
 

Automation

Get the latest trends and data-driven recommendations for how to vet technology for enterprise translation automation, translation management systems, machine translation, interpretation, connectors, and a variety of other technologies.

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04
 

Vendor Management

Explore the latest information on the vendor landscape – including the popular “Language Services Market” report - supplier selection and management, and insights into the inner workings of LSPs.

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05
 

Global Digital Marketing

Optimize your strategic marketing initiatives with the latest expertise in: global branding, international SEO, website localization, mobile apps, voice, and video.

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06

 

 
 

Market Overview

Get up-to-date research on the language services market – including the popular industry “Language Services Market” report.

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01
 

Buyer’s Perspective

Get into the buyer’s mindset, refine service offerings, improve branding and marketing messages, acquire new accounts, and nurture and grow your existing customer base.

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02
 

Management

Benchmark your organization, refine your strategic plan and differentiation, and make business decisions to support profitable growth.

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03
 

Growth

Grow your business with insights on everything from sales management, to market segmentation, sales and marketing strategies, and the care of existing accounts.

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04
 

Specialty Services

Delve into essential data about specialized services, including content services, interpreting, post-edited machine translation, and localization.

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05
 

Production

Learn about production models and processes for project and vendor management, and review resources on standards and supply chain issues.

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06
 

Technology

Get the latest insights on technology trends and vendors, adoption patterns, the role of translation management systems, machine translation, artificial intelligence, and more.

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07

 

 

 
 

Language Services Market

Get up-to-date research on the language services market – including the popular industry “Language Services Market” report.

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01
 

Target Markets

Gain insights on potential enterprise and language service buyers to help you refine your sales and marketing approach and match product offerings to customer needs.

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02
 

Technology Types

Examine design and requirements issues and delve further into details of specific technologies, including translation management systems, machine translation, interpreting technology, and content solutions.

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03