CSA Research > About Us > Rebecca Ray
X
Rebecca-Ray-img

Rebecca Ray

I'm a Senior Research Analyst and Director of Enterprise Research Services at CSA Research. I specialize in global digital transformation, enterprise globalization, localization maturity, global product development, and software internationalization.

What I’m Passionate About

Language support is such a small component of going and staying global – or resonating with multilingual groups in domestic markets. What are the much larger barriers that organizations – of any size, in any sector, of any age – face as they ramp up to approach, sell to, service, and build loyalty across audiences from different cultures who speak various languages and operate in local business environments? All of them involve globalizing the business processes of teams enterprise-wide to meet their international goals. Therein lies my expertise. I know how to identify and analyze the underlying causes, followed by data-driven recommendations to advance teams to the next level of their own globalization maturity.

My Background

I started my career as a product manager for start-up machine translation companies. The team I ran in Switzerland implemented and supported systems that enabled companies such as Apple, Data General, Digital Equipment, HP, IBM, Intergraph, ITT, NEC, Siemens, and UBS across Europe, along with various agencies within the U.S. government and NATO, to ramp up the volume and speed of their multilingual deliverables. From there, it was back to Silicon Valley to focus on designing, testing, adapting, and marketing high-tech products outside of the United States. I managed worldwide product design, localization, and marketing for successful products sold internationally by Netscape Communications, Remedy Systems, Symantec, and Sun Microsystems. Prior to joining CSA Research in 2010, I co-authored Doing Business in the USA, a book for global high-tech companies. Currently based in Turkey and California, my career has taken me to Asia, Europe, the Middle East, and Latin America. I’m fluent in English and Spanish, and proficient in French, Portuguese, and Turkish.

My Ethics

I adhere to CSA Research’s code of ethics.

Outside of the Office

You’ll find me out on our ranch with our Turkish sheep dogs or exploring the world in any way that I can.

Contact Me

You can reach me via direct message on Email and Linkedin.