Translation and localization groups at a company’s home office often play a primary communication role with remote marketing teams. However, information sharing between headquarters and the field is not always as effective or mutually beneficial as it could be. This brief explains why the communication role can be challenging, how it evolves with localization maturity, and five ways organizations can improve the exchange between corporate and in-country teams.

What return on investment (ROI) should you expect from setting up a Globalization Program Office or a Center of Excellence for Globalization? What must you consider before creating one? Which enterprise functions should it support? Who should fund it? How do you staff it? What are the success metrics? What are the typical mistakes that companies make when setting up this type of centralized team? We answer these questions in this brief.

How many people should you hire for your localization team? Do you need to employ anyone at all? What function should the team report into? Is it time to set up a center of excellence for globalization? This brief addresses these questions by presenting 16 sample organizational (org) charts for translation and localization teams at various levels of localization maturity. We also provide advice on how to avoid making typical staffing mistakes at each level.

The relationship between business buyers – for example, marketing managers who want to create campaigns that are effective around the world, their localization teams and a company’s global procurement team - is not always an easy one. Often purchasing experts are not partnered with to full advantage. Use this report to better understand the role of the sourcing team, strengthen the partnership, and understand where these specialists can help – it is not all RFPs.

 

 

When outsourcing work to several language service providers, firms large and small face a variety of problems that are not always apparent until they become so challenging that they are not easy to fix. From brand control to process efficiency, buyers of language services must closely manage the multi-vendor approach to reap the intended benefits. This report provides best practices and guidance for supporting a global brand with multiple suppliers.

 

When a marketing agency oversees localizing your ad campaign or a reseller handles the translation of sales collateral, you face complicated challenges. Managers of relationships with intermediaries may be spread throughout your company so you must take great care to maintain the global brand while benefiting from a diverse set of suppliers, promotors, and distributors for your products and services. This report provides best practices and guidance for consistent style, quality, and global brand when working with a multilayered supply chain.