Selling Language Services Virtually

Selling Language Services Virtually

Featured Content / For LSPs / Digital Growth Series




Improve Your Digital Sales & Marketing Techniques

Wondering how to make the jump to a successful sales and marketing plan in a virtual world? Our 'Digital Growth Cookbook' series can help. 

This five-part series aims to help your sales team hone their virtual selling skills as well as improve or grow your business' digital marketing plan. It is designed to be used in conjunction with our original Sales Cookbook series. We are offering the first module for free. 


Download Module 1 for Free      Schedule a Sales Call

We wrote our original Sales Cookbook series to compile years of research and sales best practices into one guide so that language service providers of any size could build a thriving sales structure. The 'Digital Growth Cookbook Series' builds of the best practices in the original series to focus specifically on digital selling. Its main objectives are to help you:



Solidify your growth strategy

Leverage digital marketing

Develop your virtual selling techniques

Lead a digital-first sales team to success


Explore the original Sales Cookbook Series      

Support Your Sales Team: Grow Your Business

Your Sales Team is the most important team for your company's future. To keep it running at peak performance requires regular training. One-day workshops and seminars are great...until the high your team gets from attending wears off. This is where the Sales Cookbook Series can help. This series enables sales and marketing managers to dive into each of the 17 reports at their own pace to solidify their strategic approach, enhance their skills, and have a direct impact on growth at their organization. Use them to craft ongoing training customized to your team as a whole, or each team member individually. 

Still looking for that workshop feel?  Work with us to craft a custom package including personalized webinars and training. 

#ModulesDigital Growth Cookbook Modules


Not sure how to implement this research with your team?
Schedule an advisory call and we will create a custom plan tailored to your needs.

Get Started

Just a few of the questions the 'Digital Growth Cookbook' can help you answer: 


  • How do you adapt your growth vision to changing times?
  • How do you deploy the best practices of lifecycle marketing to sell language services?
  • How do you formalize a sales process capable of generating predictable success?
  • How do you refine the management of existing accounts based on their status?
  • How do you energize a dispersed sales team?

Download Module 1 for free. 

Download Module 1


Interested in the complete Sales Cookbook series
including the original 12 modules + the newest 5?

Schedule a Sales Call 

Customer Testimonial

GrĂ¡inne Maycock, VP Sales

"For anyone attempting to introduce process or reignite the revenue engine, CSA’s Sales Cookbook approach is worth the time to both read and apply. Covering topics from targeting the right segments to how to build a healthy pipeline the series also covers nurturing and expanding existing client relationships. Without client retention, growth becomes challenging. The CSA Sales Cookbook covers all aspects from acquisition to growth, retention to expansion in a structured, easy to apply manner.

However, one of the most helpful elements of the original Cookbook series was its focus on quantifying your objectives. Once quantified, the remaining elements help companies and sales teams apply the right people, processes, and measures to achieve success in a structured manner. As Digital transformation and social selling expand, especially in recent times, I am looking forward to CSA’s latest updated modules in the Digital Growth Cookbook. Whether you have been trained in Customer Centric Selling (CCS) or Miller Heiman Large Account Management Process (LAMP) or others, this is a well-structured approach to introducing and executing sales processes across your organization for accelerated and predictable growth."





Free Resources

Is There Such a Thing as a Recipe for Sales Success?

Language service providers (LSPs) – in particular small and mid-sized ones – often ask, “How can we increase sales? Where do we start? How can we build the best sales team?”

Read More

Organizing Sales Machines Capable of Repeatable Success

Despite the reluctance of some executives to hire and train more salespeople, growth for language service providers is closely tied to developing a high-performing sales function.

Read More

Planning a Strong 2021

The COVID-19 pandemic has challenged many LSPs’ ability to grow. Their mission is clearly to get back on track.


Read More

Common Questions That LSP Sales Managers Face

Growth is an evergreen topic for language service providers (LSPs). Here are answers to questions that LSP sales teams frequently ask CSA Research.

Read More

Related Research

These reports can also help you on your growth journey. If you're already a client, read them today! 

Are Clients Picking the Right Languages?

This report examines 36 industries to help language companies target specific sectors with relevant offerings, understand their clients’ language needs, and advise them on how to capitalize on them effectively.


Selling Machine Translation to Skeptical Buyers

This report delivers executives, sales, and marketing teams guidance on steps to be ready to sell machine translation-based services successfully to clients that worry about what it means for them.


Seven Ways to Design a Strong LSP Website

In this report, we summarize best practices for effective LSP websites to provide seven things that LSPs’ marketers must consider to improve their company’s online presence and drive more business through their web content.


How to Engage Global Procurement as Your Ally

This report analyzes the who, what and why of a global procurement team; techniques for working successfully with procurement; and insights into how to manage accounts when global procurement is involved.