Selling Language Services Virtually
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Selling Language Services Virtually

Featured Content / For LSPs / Digital Growth Series

 

 

 

Improve Your Digital Sales & Marketing Techniques

Wondering how to make the jump to a successful sales and marketing plan in a virtual world? Our 'Digital Growth Cookbook' series can help. 

This five-part series aims to help your sales team hone their virtual selling skills as well as improve or grow your business' digital marketing plan. It is designed to be used in conjunction with our original Sales Cookbook series. We are offering the first module for free. 

 

Download Module 1 for Free      Schedule a Sales Call

We wrote our original Sales Cookbook series to compile years of research and sales best practices into one guide so that language service providers of any size could build a thriving sales structure. The 'Digital Growth Cookbook Series' builds of the best practices in the original series to focus specifically on digital selling. Its main objectives are to help you:

 

 

Solidify your growth strategy

Leverage digital marketing

Develop your virtual selling techniques

Lead a digital-first sales team to success

 

Explore the original Sales Cookbook Series      


Support Your Sales Team: Grow Your Business

Your Sales Team is the most important team for your company's future. To keep it running at peak performance requires regular training. One-day workshops and seminars are great...until the high your team gets from attending wears off. This is where the Sales Cookbook Series can help. This series enables sales and marketing managers to dive into each of the 17 reports at their own pace to solidify their strategic approach, enhance their skills, and have a direct impact on growth at their organization. Use them to craft ongoing training customized to your team as a whole, or each team member individually. 


Still looking for that workshop feel?  Work with us to craft a custom package including personalized webinars and training. 

#ModulesDigital Growth Cookbook Modules

 
Module 1: Digital Growth Cookbook - An Introduction
 

This introductory module gives you the essentials of how to use the series. 2020 dramatically changed business for many. Prior to the pandemic, most language service providers generated a large percentage of their leads through in-person conferences, trade shows, and networking events. Module 1 lays the foundation of what you must do to adapt marketing plans to 2D marketing, sales, and account management.

 
 
 
Module 2: Digital Marketing and Virtual Sales Strategy
 

In a world defined by social distancing, limited travel, new client demands, and changed priorities, Module 2 prepares LSP sales executives to successfully sell online by revisiting their mission, vision, core values, unique selling proposition, market segments, client personas, offerings and their overall strategic plans for recovery and growth.

 
 
 
Module 3: Techniques for Digital Marketing
 

Module 3 provides concrete advice for LSPs on how to: 1) beef up content to drive thought leadership; 2) upgrade the messaging used in your communications; 3) align your website to the new realities; and 4) invest in search engine optimization, search engine marketing, and social media. We wrap up the report with some guidance for less mature LSPs on which methods are a must and which ones can be built into their strategy over time.

 
 
 
Module 4: Techniques for Virtual Selling
 

Prior to the worst health and economic crises in modern history, language service providers frequently relied on face-to-face meetings to close large opportunities and deliver stellar service to clients. Now, buyers’ needs and requirements as well as the selling environment have changed. This module focuses on helping LSPs develop a “virtual-first” selling approach for their business development and account management teams.

 
 
 
Module 5: Management of Virtual Sales Teams
 

To maximize the results of their business developers and predictably grow revenue, sales managers must excel at managing their teams. The COVID-19 pandemic added new challenges when guiding, redirecting, and motivating talent. The final module in the series provides concrete advice to: 1) develop the right framework for the sales team to succeed, including adjustments to the sales culture, team setup, and tool portfolio; and 2) manage team activities, with a focus on training and mentoring, work prioritization, and performance monitoring.

 
 

 

Not sure how to implement this research with your team?
Schedule an advisory call and we will create a custom plan tailored to your needs.

Get Started

Just a few of the questions the 'Digital Growth Cookbook' can help you answer: 

 

  • How do you adapt your growth vision to changing times?
  • How do you deploy the best practices of lifecycle marketing to sell language services?
  • How do you formalize a sales process capable of generating predictable success?
  • How do you refine the management of existing accounts based on their status?
  • How do you energize a dispersed sales team?

Download Module 1 for free. 

Download Module 1

 

Interested in the complete Sales Cookbook series
including the original 12 modules + the newest 5?

Schedule a Sales Call 

Customer Testimonial

Gráinne Maycock, VP Sales

"For anyone attempting to introduce process or reignite the revenue engine, CSA’s Sales Cookbook approach is worth the time to both read and apply. Covering topics from targeting the right segments to how to build a healthy pipeline the series also covers nurturing and expanding existing client relationships. Without client retention, growth becomes challenging. The CSA Sales Cookbook covers all aspects from acquisition to growth, retention to expansion in a structured, easy to apply manner.

However, one of the most helpful elements of the original Cookbook series was its focus on quantifying your objectives. Once quantified, the remaining elements help companies and sales teams apply the right people, processes, and measures to achieve success in a structured manner. As Digital transformation and social selling expand, especially in recent times, I am looking forward to CSA’s latest updated modules in the Digital Growth Cookbook. Whether you have been trained in Customer Centric Selling (CCS) or Miller Heiman Large Account Management Process (LAMP) or others, this is a well-structured approach to introducing and executing sales processes across your organization for accelerated and predictable growth."

 

 

 

 



Free Resources

Is There Such a Thing as a Recipe for Sales Success?

Language service providers (LSPs) – in particular small and mid-sized ones – often ask, “How can we increase sales? Where do we start? How can we build the best sales team?”
 

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Organizing Sales Machines Capable of Repeatable Success

Despite the reluctance of some executives to hire and train more salespeople, growth for language service providers is closely tied to developing a high-performing sales function.

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Planning a Strong 2021

The COVID-19 pandemic has challenged many LSPs’ ability to grow. Their mission is clearly to get back on track.


 

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Common Questions That LSP Sales Managers Face

Growth is an evergreen topic for language service providers (LSPs). Here are answers to questions that LSP sales teams frequently ask CSA Research.

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