Create successful strategies that work across your whole organization and drive global growth.
As your organization expands internationally, you face difficult choices about your strategies for adding languages, not the least of which is selecting the right languages. There’s then the challenge of how deeply you localize. Your internal teams want guidelines and data to help them decide which materials to translate and how much. Underpinning all these choices is the desire to attract – and keep – new customers. To do all of this requires data and experience-driven planning. Below you'll find a list of key research to get you started on developing the international strategy that’s best for your business.
Not a current CSA Research member? Schedule a 15-minute discovery call with our sales team. You can also check out our blog for actionable insights to the globalization journey. We recommend starting with the two articles below.
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