Strategic planning is about much more than simply figuring out your budget for next year. It’s one of the best opportunities to win over executives and colleagues on what globalization investment for your company should look like going forward. Whether your firm plans to pull back, tread water, or move full steam ahead in light of the pandemic each scenario will create windows of opportunity for localization to thrive based on an effective strategic plan.

Consumers and businesspeople have more choices than ever before. With rare exceptions, they can buy whatever they want, from wherever they want, whenever they want. All that typically stands in the way of their getting what they want is their ability to pay – and the willingness of the seller to meet them on their terms. This report dissects the global customer journey and provides a framework for establishing a return on investment for the localization required by the seller to meet those buyer's terms.  

As organizations expand internationally, they face difficult choices about their strategies for adding languages. This report examines the dominant approaches adopted by leading brands headquartered in six geographical regions and in 28 vertical sectors.  LSPs can use the data to improve their market segmentation efforts and to elevate discussions with clients concerning language choice.

 

Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question. Marketing and localization practitioners will learn how to: apply domestic market discipline to global rollouts; validate domestic marketing profiles for global use; develop customer journey maps; audit and categorize content for local markets; establish content tiering criteria based on hard data; and identify and document success metrics.

 

Revenue from emerging markets represents sizable chunks of total revenue for many companies nowadays. The nature of documentation is changing as more and more of it is accessed through the cloud and made available via mobile. At the same time, localized content volumes continue to grow as higher numbers of languages are delivered at much faster rates than in the past.



 

Each choice to invest in a language is part of a complex decision to enter a new market or increase support for an existing one. Companies now face these decisions with increasing frequency, speed, and scope. Strategic planners need a structured process for when to consider a market for entry, how to assess the potential return on investment (ROI), and whether to add language support. This report shows localization managers and their internal constituents how to develop a formalized process and outlines what types of data are available, where to find them, and how to use them to make better decisions about when and how much to localize.