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As your organization expands internationally, you face difficult choices about your strategies for adding languages, not the least of which is selecting the right languages. There’s then the challenge of how deeply you localize. Your internal teams want guidelines and data to help them decide which materials to translate and how much. Underpinning all these choices is the desire to attract – and keep – new customers. To do all of this requires data and experience-driven planning. Below you'll find a list of key research to get you started on developing the international strategy that’s best for your business.
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As organizations expand internationally, they face difficult choices about their strategies for adding languages. This report examines the dominant approaches adopted by leading brands headquartered in six geographical regions and in 28 vertical sectors. LSPs can use the data to improve their market segmentation efforts and to elevate discussions with clients concerning language choice.
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Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question. Marketing and localization practitioners will learn how to: apply domestic market discipline to global rollouts; validate domestic marketing profiles for global use; develop customer journey maps; audit and categorize content for local markets; establish content tiering criteria based on hard data; and identify and document success metrics.
Revenue from emerging markets represents sizable chunks of total revenue for many companies nowadays. The nature of documentation is changing as more and more of it is accessed through the cloud and made available via mobile. At the same time, localized content volumes continue to grow as higher numbers of languages are delivered at much faster rates than in the past.
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