The emergence of AI has already begun to transform many sectors, and translation is no exception. Let's take a look at how GenAI could influence our production and our businesses, to help us better understand its stakes.
First of all, GenAI already enables the automation of low value-added tasks. Repetitive, routine processes are increasingly being taken over by AIs, freeing up time and resources to focus on more strategic tasks. This automation boosts our operational efficiency and enables us to deploy more business expertise in our translation projects.
In this way, we can deliver top-quality translations, with greater attention paid to the cultural, creative, and nuanced aspects of language. Translators will have the time to devote themselves fully to cultural nuances, wordplay, and other subtle elements that are difficult for machines to capture.
Moreover, I'm certain that the emergence of GenAI will open up new perspectives in terms of employment and skills. The use of AI will lead us to develop professions linked to its use and to the consistency of the translations generated.
In addition, the introduction of GenAI may also create new niche sectors. With the growing use of AI, new opportunities arise for specialized translation services focused on specific fields. For example, areas such as the translation of AI-generated content, the translation of complex technical documents, or the translation of legal and regulatory texts where confidential aspects will be reinforced.
At the same time, GenAI will enable us to optimize our processes and increase our output through automation, resulting in greater efficiency and productivity.
Finally, GenAI will open up new project opportunities for us. We'll be able to seek out larger, more complex projects, pushing back the boundaries of our translation business. This will enable us to meet the growing demand for large-scale translations, while reducing our costs through automation.
In conclusion, I see the arrival of GenAI as an opportunity for the translation industry. It offers considerable advantages in terms of speed, productivity, and expertise, while enabling human translators to concentrate on more complex and creative aspects of their work. By using AI technologies intelligently and strategically, we can continue to provide high-quality “content” that meet our customers' needs and expectations, while reducing our budget and optimizing our processes. This is real added value that we need to seize now.
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