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Understanding your buyers is key to growing your business. Whether you’re focusing on a new vertical or tailoring your offerings to upsell existing clients, you need industry data to do it effectively. Below you’ll find research that can help you target specific markets, benchmark yourself against the industry, better understand the purchase process from the buyer’s perspective, and get insights into the different maturity levels of buyers in the market.
Looking to get buyers in a new vertical?
Our "Target Market" series can help. Click on your vertical of choice to get started.
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Not currently a CSA Research member? Get started with a 15-minute discovery call or create a free research account and get access to some of our recent research.
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Additional research to understand your buyers:
Whether at home or at work, expectations for making a purchase are changing. From ordering food to buying a car: online services, automation, and process simplification are happening in all areas of life. To evaluate how such trends are affecting the language industry, CSA Research ran a survey with buyers of translation services across a broad range of vertical markets, company size, and localization maturity. Executives and sales managers should carefully examine the data in this report for potential areas of change – and opportunity – for their company.
Every year, CSA Research charts the future for language services in the context of technology advancements and global content trends. Early 2020 was no exception, but then the pandemic happened and made us question whether the overall principles we had outlined for the evolution of language services remain valid. Upon further analysis, we determined that the core principles driving industry transformation won’t change but that COVID-19 presents another set of challenges and requirements to consider in long-term planning. This report presents guidance for language services providers to rethink what kind of company they want to be – and the steps it will take to get there.
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