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Rapid Development and Publishing of Multilingual Content Gives Global Brands the Competitive Edge

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Common Sense Advisory details the current state of commercial TMS offerings and the technology and process innovation trends that affect purchasing decisions

(BOSTON) – Making language and localization a priority is a critical first step for brands to gain a competitive international marketing and sales advantage. According to independent market research firm Common Sense Advisory (CSA Research), it takes 12 languages to reach 80% of the world’s online audience and 21 to reach 90%.  To optimize multilingual content and streamline international operations, growing numbers of global corporations and language service providers (LSPs) rely on translation management systems (TMS).  TMS tools facilitate the rapid development, day-to-day management, and publishing of multilingual content in the language services industry.

Based on in-depth interviews with 28 TMS technology providers, CSA Research recently published its 2014 report on TMS. The purpose of this report is to clarify the types of TMS available today and assist technology buyers in identifying the correct sub-category of system that will best address their particular business case. It addresses the technology and process innovation trends that affect technology decisions for enterprises and LSPs.

Senior analyst and TMS expert at CSA Research, Ben Sargent, explains, “Before spending time or making costly mistakes, make sure you know the complete picture, which you won’t be hearing from the software vendors, or from other practitioners who only know their own work environment. Our research takes you inside the $37 billion dollar translation industry for a backroom tour of translation process and tools.”

Key components of the report include:

  • Emerging and ongoing industry trends and how they affect the TMS selection process
  • The role of TMS in the globally distributed supply chain of translation production
  • The six types of commercial TMS available and alternatives
  • Elements or functional components needed to address nine common business case scenarios

The report answers the following questions:

  • Why companies adopt TMS – what they are trying to accomplish?
  • Which departments use TMS, what size companies, and how do they outsource?
  • Which business scenario matches their current situation and how their needs will change over time?
  • How are adoption trends changing as TMS use expands into more countries and more industries?

The report updates the firm’s ongoing TMS research, which began in 2003. For more information on the firm and its research, visit

About Common Sense Advisory

Common Sense Advisory is an independent market research company helping companies profitably grow their international businesses and gain access to new markets and new customers. Its focus is on assisting its clients to operationalize, benchmark, optimize, and innovate industry best practices in translation, localization, interpreting, globalization, and internationalization. For more information, visit: or


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