"For anyone attempting to introduce process or reignite the revenue engine, CSA’s Sales Cookbook approach is worth the time to both read and apply. Covering topics from targeting the right segments to how to build a healthy pipeline the series also covers nurturing and expanding existing client relationships. Without client retention, growth becomes challenging. The CSA Sales Cookbook covers all aspects from acquisition to growth, retention to expansion in a structured, easy to apply manner.
However, one of the most helpful elements of the original Cookbook series was its focus on quantifying your objectives. Once quantified, the remaining elements help companies and sales teams apply the right people, processes, and measures to achieve success in a structured manner. As Digital transformation and social selling expand, especially in recent times, I am looking forward to CSA’s latest updated modules in the Digital Growth Cookbook. Whether you have been trained in Customer Centric Selling (CCS) or Miller Heiman Large Account Management Process (LAMP) or others, this is a well-structured approach to introducing and executing sales processes across your organization for accelerated and predictable growth."