Many businesses miss the importance of engaging their global audience with a full language experience that conveys their brand, reputation, and trustworthiness.
CSA Research again selected Kantar to field the survey and vet responses from thousands of consumers in 29 countries. Then the CSA Research team of analysts and data scientists analyzed the hundreds of thousands of datapoints from the survey’s 50 questions. Their correlations, analysis, and insight provide reliable data to make the ROI case for delivering localized experiences throughout the customer journey.
The findings are detailed in “Can’t Read, Won’t Buy – B2C.”
Learn "Why Kantar?" here.