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Many businesses miss the importance of engaging their global audience with a full language experience that conveys their brand, reputation, and trustworthiness.
CSA Research again selected Kantar to field the survey and vet responses from thousands of consumers in 29 countries. Then the CSA Research team of analysts and data scientists analyzed the hundreds of thousands of datapoints from the survey’s 50 questions. Their correlations, analysis, and insight provide reliable data to make the ROI case for delivering localized experiences throughout the customer journey.
The findings are detailed in “Can’t Read, Won’t Buy – B2C.”
Learn "Why Kantar?" here.
Even if it's poor quality
If nothing else
1. Can’t Read, Won’t Buy research series launched in 2006
2. 2020 research is the 3rd edition of CRWB
3. CRWB includes 2 separate surveys for Consumers and Businesses
4. All questions were fielded by global survey specialist, Kantar
5. Kantar vetted 31,933 Consumers to yield a representative sample of 9,909 in 33 countries
6. Kantar vetted 6,703 Business users to yield a representative sample of 1,116 in 28 countries
7. Survey questions were available in 26 languages and three national dialects
8. Kantar’s proprietary Honesty Detector software, filters, and trap questions validated all responses
9. Surveys were conducted in the official language of each country
10. The consumer survey contained 50 questions; the business survey had 33 questions
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CSA Research partnered with survey panel specialist Kantar. This report is based on an in-depth survey of 8,709 consumers in 29 locales, conducted from November 2019 to January 2020. It is CSA Research’s third such survey since 2006. The “Guide to Can’t Read, Won’t Buy™ Research” describes in detail the methodology and survey demographics for this and related reports.
Countries included in the survey: Brazil, China (PRC), Czechia (Czech Republic), Denmark, Egypt, Finland, France, Germany, Greece, India, Indonesia, Italy, Japan, Korea (ROK), Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Taiwan (ROC), Thailand, Turkey, United States (Spanish), and Vietnam.
How to best use this research series.
Business to Business focused report.
Selling to internatinal consumers.
Grow profits by engaging your customers.