In the face of the global COVID-19 pandemic, many enterprises are cutting budgets across the board, threatening the hard-won gains of their localization teams and risking compounding a downturn by cutting off international clients. In this webinar, CSA Research analysts Alison Toon, Arle Lommel, and Rebecca Ray will discuss strategies to defend localization budgets, push back against ill-conceived plans to slash language support, and promote an expanded role of localization during these challenging times. Based on discussion with leaders of some of the most successful corporate localization teams, in-depth analysis of the economics of language support, and experience in crafting executive presentations on language, the discussion will provide you with concrete strategies to support your international customers during these trying times.
This webinar is open to both members and non-members. Attendees must register with a corporate email address. Please follow the link to register.
Link to register: https://csa-research.zoom.us/webinar/register/WN_p1FZpbetSVuNuDF8ANFd2Q