X

Press Releases

02Jan

Localization Technology and Business Processes Expert Alison Toon Joins Common Sense Advisory’s Research Team as Senior Analyst

| Return|

Market research firm Common Sense Advisory (CSA Research) announces the addition of Alison Toon to its team as a senior analyst. Ms. Toon has over 25 years of experience in the translation and localization industry with an emphasis in management of translation and localization tools, processes, architecture and operation for content management, and ebusiness services across enterprises. 

Her first report for CSA Research, “How to Engage Global Procurement as Your Ally,” focuses on how language services providers (LSPs) can develop a strong and profitable relationship with global procurement staff, while strengthening support for all business buyers within enterprises.

Prior to joining CSA Research, she led Hewlett-Packard's (HP’s) globalization program, a transformational initiative across all of HP’s business units, products, and customer lifecycle. Ms. Toon developed and managed the enterprise translation management architecture team, strategy, and technology, and was responsible for the tools, operation and business processes that managed all translations for HP. 

“Alison can pinpoint exactly what a firm needs to do as it looks to expand its technology solutions or implement global business processes. Her accomplishments at HP, coupled with her extensive experience in procurement and technology solutions will help LSPs and buyers of language services make informed and actionable decisions,” comments Tahar Bouhafs, CEO of CSA Research. 

In addition to her tenure at HP, Ms. Toon has worked for language services and technology vendors including SDL and Smartling, and most recently as an independent global business consultant. She focused on managing complex content, translation, and globalization strategies by advising on operations, business processes, and technologies. 

Her experience in these research areas and key projects will help CSA Research’s clients gain key insights into the technologies, pricing, and business processes key to executive buy-in. 

For more information about CSA Research and its team of expert analysts and data-rich reports, visit www.csa-research.com.

About Common Sense Advisory 
Common Sense Advisory (CSA Research) is an independent market research company helping companies profitably grow their international businesses and gain access to new markets. It specializes in best practices for translation, localization, interpreting, globalization, and internationalization. www.csa-research.com.

Other Press Releases

How Translation and Localization Professionals Beat the Recession

(BOSTON, MA) – Global business depends heavily on the translation and localization services industr...

Read More >

Greater Access to Translation Could Save Lives and Protect Human Rights in Africa

(BOSTON) – Translation is critical for addressing information inequalities in Africa. But could tra...

Read More >

Market for Outsourced Translation and Interpreting Services and Technology to Surpass US$33.5 Billion in 2012

(BOSTON, MA) – The global market for outsourced language services and technology will reach US$33.5...

Read More >

Common Sense Advisory Releases Comprehensive Machine Translation Research and Video Series

Fourteen data-rich reports and 10 online videos developed exclusively for language service providers...

Read More >

Global Customer Experience Increasingly Comes Down to Content—But Not Just in English

(BOSTON) – May 28, 2015 -- How many languages do content marketers and global businesses need to re...

Read More >