(BOSTON) – December 4, 2019— An effective language-selection strategy requires realistic revenue forecasts. Knowing how much revenue is possible for a given language enables enterprises to allocate resources and pursue a high-growth strategy. CSA Research’s proprietary Global Revenue Forecaster™ delivers predictive business analytics tailored to a company’s business and vertical for the revenues they can expect from different languages.
When combined with internal cost estimates, CSA Research’s data enables marketing executives and localization teams to predict the ROI of specific languages, when evaluating which languages to add or expanding in new markets online.
The data helps business-to-consumer companies of all sizes:
- Predict the ROI of languages
- Set sales targets by language and country
- Validate strategic planning decisions
- Prioritize international markets
- Build a business case for expanding language coverage
- Benchmark against others in same industry sector
“As enterprises develop language strategies, one of their top questions is how much individual languages are worth to them. Our proprietary economic model answers this question,” comments CSA Research senior analyst Dr. Arle Lommel. “By examining global figures about languages, income, and online activity, and comparing them to the demographics and revenue of individual companies, we can make realistic projections for revenue potential by country and language. This is a major step forward compared to previous methods that simply looked at population and GDP by country.”
CSA Research’s proprietary Global Revenue Forecaster™ processes over 18,000 calculations based on 8,000 data points about participants in the digital economy and 127 languages as spoken in 207 countries and territories resulting in a total of 540 locales. The model also optionally includes state-level data about all 50 U.S. states. CSA Research delivers a customized report to integrate the data into a company’s strategic planning.
More information is available at csa-research.com.
About CSA Research
CSA Research is an independent market research company helping companies profitably grow their global businesses and gain access to new markets and new customers. Its focus is on assisting its clients to operationalize, benchmark, optimize, and innovate industry best practices in globalization, internationalization, localization, interpreting, and translation. http://www.csa-research.com | @CSA_Research
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