CSA Research’s Data-Based Services Demonstrate the Value of Localization Investment as an Engine of Global Growth - CSA Research > Blogs & Events > CSA in the Media > Press Releases

CSA Research’s Data-Based Services Demonstrate the Value of Localization Investment as an Engine of Global Growth

| Return|

(BOSTON) – Global uncertainty makes planning and budgeting very difficult for businesses looking for ways to maintain or increase growth. CSA Research’s data-based services detail the markets and languages that will bring faster and more profitable growth in 2023 and beyond.

“This year’s strategic planning and budgeting represents a golden opportunity for localization managers to win over executives on the significance of localization investment as an engine of global growth during uncertainty,” comments Tahar Bouhafs, CEO, CSA Research. “Our data tools can set a company up for global success.”



The data services developed by CSA Research enable global businesses to:

  • Predict the ROI of localization. Predictive ROI forecasts help you demonstrate the value of adding, dropping, and keeping languages. CSA Research’s Global Revenue Forecaster™ gives companies reliable forecasts to make smarter decisions and drive international revenue through targeted investment.
  • Attract and retain global customers. Does your localized site have what it takes to convert visitors into loyal customers? The Global Customer Experience Calculator helps increase market share through guidance on how to improve website localization to deliver a superior experience.
  • Which languages to invest in and what they are worth. The decision can be easy when a go-to-market strategy is based on data. The Economic Atlas of Languages calculates which languages provide the greatest ROI.
  • Benchmark a website’s language support. You are 75% more effective at selling to international customers when you speak their language. The Global Website Assessment Index allows companies to discover what languages their competitors offer, giving them a competitive edge. 
  • Measure the online economic potential of languages. The firm’s multilingual digital opportunity reports document the overall value of languages so that organizations can build data-based language strategies that maximize revenue. 

“Web analytics tell you where your current global customers come from. Our data services tell you about the ones you are missing because they never find you or they drop out when they cannot find a compelling experience, and they help you discover how to reach them,” comments Dr. Arle Lommel, senior analyst, CSA Research. “Rather than relying on gut instinct or defaulting to the status quo, growth-focused companies make decisions based on quantifiable and reliable data.”

Learn more about CSA Research’s data services.
About CSA Research
CSA Research, formerly Common Sense Advisory, is the leading independent market research company helping global companies profitably grow their global businesses and gain access to new markets and new customers. Its focus is to provide its clients with reliable market research and verified data services to operationalize, benchmark, optimize, and innovate industry best practices in globalization, internationalization, localization, interpreting, and translation. http://www.csa-research.com | @CSA_Research


Translation and Localization Industry Grows Amidst Declining Business Confidence Levels

In today’s economy, many financial analysts say that “flat is good.” Looked at in isolation, the ...

Read More >

Community Translation Report Provides Insight via Case Studies from Kiva, Mozilla, and PBS NewsHour

BOSTON – August 22, 2013 – Is community translation a viable option? What are the benefits of buil...

Read More >

Localization Technology and Business Processes Expert Alison Toon Joins Common Sense Advisory’s Research Team as Senior Analyst

Ms. Toon has over 25 years of experience in the translation and localization industry with an emphas...

Read More >

Global Growth of Travel and Leisure Industry Means Big Business Opportunities for Translation Companies

(BOSTON) – October 2015 -- Travel and leisure (T&L) is one of the world’s largest industry sectors...

Read More >

Agile Enables Software Developers to Assimilate the Localization Process

(BOSTON) – One of the main drivers for implementing Agile is to speed up the software development p...

Read More >

Research Study Finds Strong Correlations Between a Brand’s Financial Performance and Website Multilingualism

Stronger global brands such as McDonald's and H&M have websites in more languages than their les...

Read More >