Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to “be global” by serving local audiences in a consistent, streamlined and cost-efficient manner. Delivering a winning customer experience across markets involves so much more ...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. This ...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...

Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing...

Organizations usually don’t invest much into incorporating their knowledge bases (KBs) into the global customer experience (CX). And yet, each KB interaction can increase or decrease the value of your brand in customers’ eyes. Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective from, "Can c...

Working on a new investment proposal, business case, or ROI argument to increase investment in localization to support your organization’s global growth? Then be sure to join CSA Research as it presents sample slides “ROI by example” for translation, localization, and globalization teams. We’ll also share tips on how to ace executive presentations, based on recently analyzed data from 20 companies. This webinar is reserved for clients only. Invitation to register will be sent via email.