Everyone creates content today at work - whether as part of marketing a product or service, documenting a product or singing its praises on social media, or helping consumers and business partners post-sales. And today, we have to assume that all of that content is likely to be translated - either explicitly, for example because your company has a language strategy and localizes all marketing content for a set of languages or delivers products in multiple countries, or indirectly, because a cust...

As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar to gather the verified and comprehensive samples of consumers and business users. It surveyed 31,933 consumers around the globe, eliminating thousands via its patented Honesty Detector software, filters, and traps to yield the verified 8,709 responses. This webinar provides hard data to make the ROI case for delivering localized content throughout the custo...

The COVID-19 pandemic forced businesses to work-from-home overnight. Some were well-prepared and already allowed everyone in their language supply chain to access their translation management system (TMS) remotely, with no disruption to workflows; for others, it was more challenging, involving other IT tasks such as enabling virtual private network (VPN) access. We have spoken with enterprises at both ends of the spectrum - including those where use of a cloud application was previously problema...

As enterprises develop language strategies, one of their top questions is how much individual languages are worth to them. CSA Research has recently developed a proprietary economic model for determining the answer to this question. In this webinar, Arle Lommel will explain how the model works and what it can tell organizations about their language portfolio and market potential. The model allows language strategists to make concrete predictions about revenue based on the demographics of their c...