Measuring the Potential of Language Markets

As enterprises develop language strategies, one of their top questions is how much individual languages are worth to them. CSA Research has recently developed a proprietary economic model for determining the answer to this question. In this webinar, Arle Lommel will explain how the model works and what it can tell organizations about their language portfolio and market potential. The model allows language strategists to make concrete predictions about revenue based on the demographics of their consumers in over 500 different locales (combinations of language and country or territory) around the world. He will provide a demo of this model and explain how CSA Research clients can access its results and used them in their strategic planning.