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CSA Research’s econometric model assesses languages’ contributions to global revenue, and for the first time provides accurate ROI metrics for languages.
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Do you have questions about how CSA Research will help you promote localization as a growth engine?
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Do you have questions about how CSA research will help your brand reach more global customers?
The Global Revenue Forecaster generates customized results based on your current international coverage and success. We use your existing performance to provide realistic data and guidance on where to invest your spend and achieve global success.
Once you’ve provided your language and country profile, the Global Revenue Forecaster generates custom recommendations based on your unique profile and helps you identify where to invest your spend and achieve the best results.
The Global Revenue Forecaster tool generates executive-friendly reports that you can use in strategy meetings and management presentations to demonstrate why an investment makes sense.
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Can’t Read, Won’t Buy - B2B is based on an in-depth survey of 956 business users of high-tech products and services in 24 locales, conducted from November 2019 to February 2020. It is our third such survey since 2008 and is a companion report to Can’t Read, Won’t Buy - B2C, which was released earlier this year.
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Can’t Read, Won’t Buy - B2C is based on an in-depth survey conducted from November 2019 to January 2020. It is our third such survey since 2006 and is a companion report to Can’t Read, Won’t Buy - B2B. The “Guide to Can’t Read, Won’t Buy™ Research” describes in detail the methodology and survey demographics for this and related reports.
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Benchmarking your language strategy against your peers and competitors should be a routine exercise for global organizations. CSA Research’s “Language Strategy” series assists you in this task by identifying the leading language and social media choices of major brands in 11 broadly defined industries and the verticals they contain.
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The value of languages is a critical factor when organizations plan their international strategies. CSA Research’s long-running Digital Opportunity series bridges the gap between generic data sources and the need for language-specific information by converting macroeconomic and language data into actionable guidance to gauge the potential of the top 100 online languages.
Traditionally, ROI calculations for localization have focused on the total potential value of languages. However, revenue predictions need to factor the complexity of multilingualism into their output to obtain a more realistic evaluation of the worth of languages to build a more secure path to revenue.
Major brands regularly ask us how they should select the best languages to fuel their international revenue. They want to maximize growth and build relationships with repeat customers.