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You’re Too Expensive

Start date
16 Jun, 2021 11:00 AM
End date
16 Jun, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
When a prospect tells your salespeople that they can’t work with you because you are too expensive, what do they do? Do they just give up and move on to the next lead? Does their attempt at showing value fall flat? Invite your sales team to participate in this session where we’ll present concrete examples of how to rebound from the dreaded pricing objection once prospects bring them up. We’ll also address how to prevent such objections in the first place.
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Dashboards: what are you driving?

Start date
10 Jun, 2021 7:15 AM
End date
10 Jun, 2021 8:15 AM
(UTC-05:00) Eastern Time (US & Canada)
How do you use localization data to help steer and guide your enterprise in the best direction? Do you use it to predict outcomes or prescribe actions, or are you still trying to impress your executives with how much translation reuse you have achieved? CSA Research will share best practices as the outcome of a recent study of how enterprises at all levels of localization maturity use their data as business intelligence. Come and learn how to use dashboards for globalization success!
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Continuous Localization at Warp Speed

Start date
29 Apr, 2021 11:00 AM
End date
29 Apr, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Our big theme for a 2013 report on Agile was that it had broken localization processes. Well, it’s déjà vu in 2021 because localization for cloud products, AI, and content types such as multimedia and AR/VR have now broken the Agile localization process. Time to regroup and make recommendations for how to proceed. Come hear the latest research on continuous localization at warp speed (based on 53 in-depth interviews!) with Rebecca Ray, Director and Senior Analyst at CSA Research.
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Ensuring You Reach Your 2021 Revenue Goals

Start date
24 Feb, 2021 11:00 AM
End date
24 Feb, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The COVID-19 pandemic has challenged many LSPs’ ability to grow. In a January 2021 survey, we found that 44% of LSPs ranked in our lists experienced a setback in 2020. Yet, they are overall optimistic about 2021 as they are planning for an average increase of 18%. The big question is how they are going to achieve that. To assist LSPs with the shift to digital-first and enable more providers to resume successful growth, CSA Research developed an add-on series to its popular Sales Cookbook. We de...
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The Language Sector in Eight Charts

Start date
17 Feb, 2021 11:00 AM
End date
17 Feb, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
To understand the pandemic's effect on the language industry, CSA Research began a series of quarterly surveys to CEOs of several LSPs in March 2020. We expanded regular primary research to LSPs in China, freelancers, language-technology vendors, and enterprises. Book your seat now and join us for a 30-minute interactive session, where we present data points to close out 2020 and identify what to expect in 2021.
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Sneak Preview from CSA Research

Start date
26 Jan, 2021 11:00 AM
End date
26 Jan, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
You’ve taken some deep collective breaths as an organization, and now you’re partway through pivoting and starting to gear up for a post-vaccine world. Along the way, international markets have moved much more firmly into the limelight. As you plan for this year, make sure that you have the right data to support your proposals, business cases, and budgets. Join us for a 20-minute webinar for a sneak preview of our research initiatives here at CSA Research, as well as a quick recap of some 2020...
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The Challenge of Forecasting the Size of a Black-Swan Market

Start date
10 Dec, 2020 11:00 AM
End date
10 Dec, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Uncertainty tied to the pandemic produced a roller-coaster of economic changes that undermined even the most reliable statistical forecasting models. For the first time since 2005, CSA Research did not release our 2020 Global Market Sizing numbers when we released the ranking of the largest LSPs in the world. We knew that it would be irresponsible to forecast market trends in the waves of severe uncertainty. Prior to sizing the 2020 market and forecast, we understood that we needed reliable da...
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Insights on Project Management in 2020

Start date
02 Dec, 2020 11:00 AM
End date
02 Dec, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
In the months since COVID-19 began spreading across the globe, it has had a significant impact on the language service industry. The disruption caused by shelter-in-place orders has changed many of the existing market dynamics, resulting in the precipitation of trends tied to project management. Hélène Pielmeier will share insights and data on what PMs shouldn’t miss to stay at the top of their performance – regardless of the effects of the pandemic. She will cover the changing nature and spee...
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The International Challenges of Conversational AI

Start date
19 Nov, 2020 11:00 AM
End date
19 Nov, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Are you looking to implement AI into your CX process? Or have you started implementation only to realize the challenges? Despite the very real promise of cognitive and conversational agents to improve the customer experience and promote engagement between brands and their customers, the reality is that these advantages today are available to a relatively small percentage of the world’s population. Even large, tech-savvy enterprises struggle to find the data needed to develop AI-driven services ...
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Can't Read, Won't Buy - The B2B Edition

Start date
18 Nov, 2020 11:00 AM
End date
18 Nov, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
You know that our “Can’t Read, Won’t Buy – B2C” research shows that consumers around the world prefer interacting and consuming information in their own language, even if they don’t always get what they want. But are business buyers any different? We surveyed 946 business users in 24 locales to get the answer. In this CSA Research webinar join Dr. Donald A. DePalma as he presents the results of our B2B research on buying and using products, and what obstacles business users encounter wh...
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