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How Much Should Enterprises Localize? Understanding Localization Depth and Language Choice

Start date
11 Jul, 2019 11:00 AM
End date
11 Jul, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also d...
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Benchmarking the Globalization Journey

Start date
19 Jun, 2019 11:00 AM
End date
19 Jun, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to “be global” by serving local audiences in a consistent, streamlined and cost-efficient manner. Delivering a winning customer experience across markets involves so much more ...
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Factors in Language Selection

Start date
29 May, 2019 11:00 AM
End date
29 May, 2019 11:00 AM
(UTC-05:00) Eastern Time (US & Canada)
When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave...
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Debunking Myths about AI

Start date
02 May, 2019 11:00 AM
End date
02 May, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Artificial intelligence has become the new buzzword in the language services industry, with numerous technology vendors and LSPs proclaiming that their AI efforts will revolutionize the field. It affects organizations on different fronts: the language side with neural machine translation, the production side with expert systems that handle project functions, and the business side through advanced automation in sales and marketing tools. Providers are scrambling to keep up with the fast pace of d...
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Essential Data to Increase Language Investment

Start date
25 Apr, 2019 11:00 AM
End date
11 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. This ...
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Four Futures for Intelligent Content

Start date
11 Apr, 2019 11:00 AM
End date
11 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The nature of enterprise content is changing dramatically. In this presentation, CSA Research Senior Analyst Dr. Arle Lommel will examine how four shifts in content production and consumption will affect translation and localization: 1)Semantically enriched content, 2) Machine-generated content, 3) Conversational content, and 4) Speech-enabled and headless devices. This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address...
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Essential Data to Increase Language Investment

Start date
04 Apr, 2019 11:00 AM
End date
04 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...
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Essential Data to Increase Language Investment

Start date
28 Feb, 2019 11:00 AM
End date
28 Feb, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...
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CSA Research Leadership Council Summit

Start date
21 Feb, 2019
End date
22 Feb, 2019
(UTC-05:00) Eastern Time (US & Canada)
In this two-day summit with CEOs of council members, we will tackle the topics of translation technology interconnectivity and machine learning.
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CSA Research Platform Demo

Start date
13 Feb, 2019 11:00 AM
End date
13 Feb, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
CSA Research is launching a new interactive platform to search our report and webinar database. Join us for an overview of the main functionalities and tips and tricks to get the most of it.
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