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Archive by author: Rebecca RayReturn

Director of Buyers Service

Focuses on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization

Automate Less, Minimize More

Start date
29 Oct, 2020 11:00 AM
End date
29 Oct, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Software testing only finds what’s wrong after the fact within the constraints of original design. More staff performing more automated tests will not uncover that the original product or service concept doesn’t apply in a particular market or that the home market experience is missing or broken. Whether automated or manual, companies should strive to make testing as intelligent as possible by exploring how to solve problems before they start. Join CSA Research for a discussion of current chal...
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Don't Hoard CSA Data

Start date
27 Aug, 2020 11:00 AM
End date
27 Aug, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Are executives and colleagues bombarding you with requests for data and information to back up budgets and business plans as the pandemic wears on? Or, maybe they should be asking you but they’re not. Either way, join us for a 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from the research and services that you access through CSA Research.
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14 Ways to Ace Your Executive Presentation

Start date
20 Aug, 2020 11:00 AM
End date
20 Aug, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research analyzed data from 20 companies to determine what worked and what did not when making the case in front of executives. Come hear the 14 actions you can take to improve the likelihood that your next investment proposal will be accepted – including a few actions you can take if it’s not. And then share your own with the audience.
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Crisis Preparedness for Global Enterprises: Discussion Forum on How to Manage the Business in a Pandemic

Start date
21 Apr, 2020 11:00 AM
End date
21 Apr, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
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14 Ways to Ace Your Executive Presentation

Start date
03 Apr, 2020 11:00 AM
End date
03 Apr, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research analyzed data from 20 companies to determine what worked and what did not when making the case in front of executives. Come hear the 14 actions you can take to improve the likelihood that your next investment proposal will be accepted – including a few actions you can take if it’s not. And then share your own with the audience.
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How to Develop a Localization Business Case

Start date
02 Apr, 2020 11:00 AM
End date
02 Apr, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
If you are working on a new investment proposal, business case, or ROI argument to increase investment in localization to support your organization’s global growth, be sure to join CSA Research as it presents an “ROI by example” guide for translation, localization, and globalization teams. We’ll also share tips on how to ace executive presentations, based on recently analyzed data from 20 companies.
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Guidelines for Integrating Knowledge Base (KB) Content into Your Global Customer Experience (CX)

Start date
25 Mar, 2020 11:00 AM
End date
25 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective.
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How to Write (Better) Requests for Proposals (RFPs)

Start date
23 Mar, 2020 11:00 AM
End date
23 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Come learn 12 ways you can make your RFP work harder for you and six specific areas where you can improve your RFP documents and processes.
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Time to Get in Shape with a Globalization Maturity Self-Assessment Exercise

Start date
03 Mar, 2020 11:00 AM
End date
03 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Based on 13 years of interviewing executives, their management teams, and international business practitioners, CSA Research has identified a series of behaviors and processes to help organizations understand where they are – and where they need to be – on the road to globalization maturity. Join us to learn how to apply our new self-assessment checklist to see how your organization measures up – and how to engage your executives to enable all teams enterprise-wide to advance more quickly to ...
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Refining International Search for Knowledge Bases – and Other Content

Start date
28 Jan, 2020 11:00 AM
End date
28 Jan, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Many companies struggle with supporting effective searches of their knowledge bases – and other content – because they depend on what their website, third-party search engines, or their customer relationship management or knowledge management platform provide. Our research confirms that the search experience in languages other than English remains sub-par at best. How does this affect your organization? When customers and prospects cannot quickly find what they are looking for – let alone res...
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