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Archive by author: Rebecca RayReturn

Director of Buyers Service

Focuses on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization

Essential Data to Increase Language Investment

Start date
25 Apr, 2019 11:00 AM
End date
11 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. This ...
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Essential Data to Increase Language Investment

Start date
04 Apr, 2019 11:00 AM
End date
04 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...
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Essential Data to Increase Language Investment

Start date
28 Feb, 2019 11:00 AM
End date
28 Feb, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...
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Global Digital Transformation: The Customer Journey

Start date
06 Dec, 2018 11:00 AM
End date
06 Dec, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing...
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Guidelines for Integrating Knowledge Base Content into Your Global CX

Start date
04 Oct, 2018 11:00 AM
End date
04 Oct, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Organizations usually don’t invest much into incorporating their knowledge bases (KBs) into the global customer experience (CX). And yet, each KB interaction can increase or decrease the value of your brand in customers’ eyes. Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective from, "Can c...
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How to Use "ROI by Example" Slides to Develop Localization Business Cases

Start date
22 Mar, 2018 11:00 AM
End date
22 Mar, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Working on a new investment proposal, business case, or ROI argument to increase investment in localization to support your organization’s global growth? Then be sure to join CSA Research as it presents sample slides “ROI by example” for translation, localization, and globalization teams. We’ll also share tips on how to ace executive presentations, based on recently analyzed data from 20 companies. This webinar is reserved for clients only. Invitation to register will be sent via email.
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