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Archive by author: Rebecca RayReturn

Director of Buyers Service

Focuses on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization

Crisis Preparedness for Global Enterprises: Discussion Forum on How to Manage the Business in a Pandemic

Start date
21 Apr, 2020 11:00 AM
End date
21 Apr, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
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14 Ways to Ace Your Executive Presentation

Start date
03 Apr, 2020 11:00 AM
End date
03 Apr, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research analyzed data from 20 companies to determine what worked and what did not when making the case in front of executives. Come hear the 14 actions you can take to improve the likelihood that your next investment proposal will be accepted – including a few actions you can take if it’s not. And then share your own with the audience.
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How to Develop a Localization Business Case

Start date
02 Apr, 2020 11:00 AM
End date
02 Apr, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
If you are working on a new investment proposal, business case, or ROI argument to increase investment in localization to support your organization’s global growth, be sure to join CSA Research as it presents an “ROI by example” guide for translation, localization, and globalization teams. We’ll also share tips on how to ace executive presentations, based on recently analyzed data from 20 companies.
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Guidelines for Integrating Knowledge Base (KB) Content into Your Global Customer Experience (CX)

Start date
25 Mar, 2020 11:00 AM
End date
25 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective.
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How to Write (Better) Requests for Proposals (RFPs)

Start date
23 Mar, 2020 11:00 AM
End date
23 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Come learn 12 ways you can make your RFP work harder for you and six specific areas where you can improve your RFP documents and processes.
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Time to Get in Shape with a Globalization Maturity Self-Assessment Exercise

Start date
03 Mar, 2020 11:00 AM
End date
03 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Based on 13 years of interviewing executives, their management teams, and international business practitioners, CSA Research has identified a series of behaviors and processes to help organizations understand where they are – and where they need to be – on the road to globalization maturity. Join us to learn how to apply our new self-assessment checklist to see how your organization measures up – and how to engage your executives to enable all teams enterprise-wide to advance more quickly to ...
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Refining International Search for Knowledge Bases – and Other Content

Start date
28 Jan, 2020 11:00 AM
End date
28 Jan, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Many companies struggle with supporting effective searches of their knowledge bases – and other content – because they depend on what their website, third-party search engines, or their customer relationship management or knowledge management platform provide. Our research confirms that the search experience in languages other than English remains sub-par at best. How does this affect your organization? When customers and prospects cannot quickly find what they are looking for – let alone res...
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How Other Teams Use CSA Research Data

Start date
03 Dec, 2019 11:00 AM
End date
03 Dec, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
It’s that time of year again – executives and colleagues are bombarding you with requests for data and information to back up their budgets and business plans for global growth in 2020. Join us for a second running of this 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from our research-based advisory and consulting services.
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How Other Teams Use CSA Research Data

Start date
13 Nov, 2019 11:00 AM
End date
13 Nov, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
It’s that time of year again – executives and colleagues are bombarding you with requests for data and information to back up their budgets and business plans for global growth in 2020. Join us for a 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from our research-based advisory and consulting services.
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Benchmarking the Globalization Journey

Start date
19 Jun, 2019 11:00 AM
End date
19 Jun, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to “be global” by serving local audiences in a consistent, streamlined and cost-efficient manner. Delivering a winning customer experience across markets involves so much more ...
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