Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing and localization managers, we’ll explain why firms fail and provide action plans for localization teams and their LSP partners to enable them to be successful at global digital transformation.
This webinar is reserved for clients only. Invitation to register will be sent via email.