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Archive by tag: BuyersReturn

Factors in Language Selection

Start date
29 May, 2019 11:00 AM
End date
29 May, 2019 11:00 AM
(UTC-05:00) Eastern Time (US & Canada)
When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave...
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Essential Data to Increase Language Investment

Start date
25 Apr, 2019 11:00 AM
End date
11 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. This ...
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Four Futures for Intelligent Content

Start date
11 Apr, 2019 11:00 AM
End date
11 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The nature of enterprise content is changing dramatically. In this presentation, CSA Research Senior Analyst Dr. Arle Lommel will examine how four shifts in content production and consumption will affect translation and localization: 1)Semantically enriched content, 2) Machine-generated content, 3) Conversational content, and 4) Speech-enabled and headless devices. This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address...
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Essential Data to Increase Language Investment

Start date
04 Apr, 2019 11:00 AM
End date
04 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...
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Essential Data to Increase Language Investment

Start date
28 Feb, 2019 11:00 AM
End date
28 Feb, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...
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CSA Research Platform Demo

Start date
13 Feb, 2019 11:00 AM
End date
13 Feb, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
CSA Research is launching a new interactive platform to search our report and webinar database. Join us for an overview of the main functionalities and tips and tricks to get the most of it.
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Global Digital Transformation: The Customer Journey

Start date
06 Dec, 2018 11:00 AM
End date
06 Dec, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing...
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Guidelines for Integrating Knowledge Base Content into Your Global CX

Start date
04 Oct, 2018 11:00 AM
End date
04 Oct, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Organizations usually don’t invest much into incorporating their knowledge bases (KBs) into the global customer experience (CX). And yet, each KB interaction can increase or decrease the value of your brand in customers’ eyes. Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective from, "Can c...
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Localization Maturity Assessment

Start date
05 Sep, 2018 11:00 AM
End date
05 Sep, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Meeting the expectations of your prospects and customers in global markets is a tough undertaking. You have to make them want to buy from you, keep them engaged and satisfied, and thus get a better return on your globalization investment. How do you know if you’re doing a good job? Is your company considering a new globalization initiative or revamping the current one? Regardless of where you are in this journey, join us at this informative webinar, where globalization consultant Dr. Douglas-Va...
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AI in International Operations and Content Strategy

Start date
02 Aug, 2018 11:00 AM
End date
02 Aug, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Every day seems to bring a new announcement in which artificial intelligence (AI) appears set to surpass humans, with claims that machines will displace them in fields ranging from translation to accounting and project management to taxi driving. With billions of dollars flowing into this field, how close are we to a Terminator-like future? How likely is it that you will be able to replace human translators with neural machine translation? CSA Research’s detailed examination with enterprise...
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